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Home Retail News Products

Hawkstone launches in Europe

by Fiona Briggs
February 9, 2026
in Products
Reading Time: 2 mins read
https://retailtimes.co.uk/wp-content/uploads/2026/02/HAWK0005-Launch-Film_9x16_V5.mp4

After relentless demand from across the Channel, Hawkstone, the acclaimed British beer and cider brand founded by Jeremy Clarkson, is today expanding its footprint, bringing its award-winning beer range to thirsty customers across Europe.

From today, beer fans in France, Germany, Spain, Italy, Belgium, the Netherlands, Austria, Denmark, and Finland can finally get a taste of the British countryside delivered straight to their homes. Hawkstone’s range of premium beers are now available to order directly from the brand’s website at https://hawkstone.com

Since its groundbreaking launch in 2021, Hawkstone has taken the UK by storm, officially recognised as the fastest-growing beer brand in Britain by the prestigious Sunday Times 100. Just last year, the brand sold over 2.5 million pints online, building a loyal following thanks to its unwavering commitment to British farming and its “Hard to make, Easy to drink” philosophy.

Now, building on that momentum, Hawkstone is preparing to introduce its premium beer range to European customers for the very first time, a move that will continue to showcase the best of UK agriculture, utilising 100% British barley.

Owen Jenkins, the managing director at Hawkstone, commented: “For what feels like an eternity, people across Europe have been asking when they can get their hands on Hawkstone. Well, the day has finally come. We’re not just exporting beer and lager; we’re exporting a piece of the British countryside, a bit of belligerence, and some bloody good lager. To our new European friends, I say: you’re welcome.”

Hawkstone teased the European launch on Instagram and TikTok with a video featuring Clarkson flexing his linguistic muscles (the definition of “fluent” may be up for debate).

This strategic expansion marks a significant milestone for Hawkstone, fulfilling international demand and continuing its rapid growth trajectory and it won’t be stopping there, with more exciting launches to come in 2026.

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