Eleven years after disrupting the spirits industry with Hoxton Tropical gin, Hoxton Spirits is launching three pioneering new spirits.
The three new products include, Hoxton Spirits’s very own Hoxton London Spritz’, Hoxton Spiced Whisky with notes of raisin and vanilla and a classic Dry gin.
The development of the new range is a key part of the business strategy, aiming to provide consumers with the opportunity to enjoy Hoxton Spirits on any occasion. The design of the liquids has been forged with the mindset of the at home consumer and bars alike. Hoxton redefines complex mixology, launching premium flavours designed to simplify the cocktail process, encouraging consumers to be legendary mixologists.
Hoxton Spirits is also launching new packaging. The latest bottle is an elevation on the previous concepts, with a bespoke design integrating pop colours remaining consistent to the brand style. The bottle is designed to complement the premium quality of the liquid and compete against the more traditional brands on the market.
Hoxton Spirits’ ethos and values are born out of the creative industry and the backdrop of the area where Hoxton was born. The Lifestyle first approach; an attitude and mindset drawn from the area, has been a key influence on defining the spirits and positioning of the brand..
Hoxton Spirits has collaborated with fashion, music and the arts alike with brands such as MAC, Krankbrother, Live Nation, Gadhouse, House of Hackney, Dance System, 7 Wallace, Mighty Hoopla, Edit Ldn, Janet Jackson, and community led projects such as Sarah Harding’s Primrose Ball for The Christie fund, Cancer research UK and Flourish in Diversity.
Hoxton Spirits stands for those who are free spirited, with a passion to write their own story and challenge their own drinking experiences.
The founder Gerry Calabrese is the designer of all the recipes, he says “We have always been focused on flavour, regardless of the category, the liquid has to stand up on its own. The journey over the last 10 years has now come to a place that I feel is most representative of our brand vision. We want consumers to know we are a brand which represents a lifestyle quality and flavour which the new bottle and liquids now delivers. My ambition was always to create innovative products across multiple spirit categories under one brand, Hoxton . This is the category innovation we always envisaged and now we are there.”
The range is available in the UK from the 14th February: Drinks Supermarket, Amazon, Whisky Exchange, Master of Malt, Drinks Direct and directly from Hoxton Spirits Online – www.hoxtonspirits.com.
UK trade enquiries to Emporia Brands
