BrewDog has a new deal to help keep hunger at bay in an affordable way. Britain’s biggest craft brewer is teaming up with Impossible Foods –– a maker of some of the world’s most craveable plant-based meat products –– to bring a brand new plant-based “Chicken” menu to its bars across the UK. As part of the new collaboration, BrewDog is offering a limited time deal of buy one meal, get another for just £1 from Monday 17th February until Monday 31st March.
The new menu features classic bar fare like cheeseburgers and tacos with an unexpected plant-based twist, courtesy of a brand new Impossible™ “Chicken” product: Impossible™ “Chicken” Fillets Made From Plants. The new plant-based chicken option follows in the footsteps of the brand’s fan-favourite Impossible™ “Chicken” Nuggets, made with a familiar golden, crispy coating and a juicy, savoury bite. In addition to being high in protein with 0 milligrams dietary cholesterol, the Impossible “Chicken” Fillets are also better for the planet compared to their animal-based chicken counterparts.*
On the new menu, Lauren Carrol, Chief Marketing Officer from BrewDog said: “We know lots of our beer-loving customers opt for plant-based meals, so we wanted to make it even easier to make the switch through this hook-up with Impossible.
“What could be better than plant-based “Chicken” Fillets, paired with a great pint? Awesome food and awesome beer in an awesome bar, all at a tasty discount. That sounds like a win to us.”
On the collaboration, Noel Clarke, SVP of International at Impossible Foods said: “We love showing consumers that they can still enjoy their favourite things, like great food and a BrewDog IPA, while also opting for more plant-based options.
“We make food for people who love meat, and our new “Chicken” Fillet is no exception. It’s juicy and tender like the animal chicken you know and love, but better for the planet. It’s hard to argue with that!”
BrewDog’s new limited-time menu is available in 48 bars across the UK from Monday 17th February until Monday 31st March. To book a table at your nearest BrewDog bar, please visit: https://www.brewdog.com/uk/bar-locator
