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Home Retail News Data

Impulse categories drive growth in independent convenience, data shows

by Fiona Briggs
July 25, 2023
in Retailer News
Reading Time: 1 min read

Wholesale and convenience data experts TWC Group, reports the latest sales performance for 13 weeks to 9 July 2023, from its SmartView Convenience market read for independent convenience retail and wholesaler-supplied symbol stores in GB.

The latest data reports a strong value performance for impulse categories, including soft drinks (+15.7%), confectionery (+19.8%) and crisps, snacks & nuts (+21.0%). Total sales through the channel grew +5.0% in value terms for the 13 w/e 09 July 2023.

Commenting on the results, Tom Fender, development director at TWC, said: “Despite very tough trading conditions, value sales through the independent convenience channel increased by +5% in the last 13 weeks, driven by strong growth across impulse categories, with a particularly stellar performance in the last 4 weeks due to the warm weather.”

“Tobacco sales declined -3% but the category remains a huge footfall driver and sales of vape continue to expand rapidly. We’ve also seen modest growth coming through beers & lagers despite continued promotional activity in the supermarkets.”

We will be releasing data each month and suppliers, wholesalers and retailers who are interested in benchmarking their performance with the market should contact Tom@twcgroup.net or look at https://twcgroup.net/smartview-convenience/  for more information and to book a demo.

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