Get ready, a new era of soft drink is here. Introducing Toby & Co, the British-born brand that is looking to redefine the soft drink space with their debut expression: The Green One. Created by Tobias Gorn, an internationally renowned drinks specialist, critic and judge who has set out to bring together the art of luxury beverages and the science of wellbeing. Each detail, from the flavour to the formulation, aims to reflect modern British craftsmanship and the spirit of travel.
The Green One is made with English country garden botanicals, Alpine and Mediterranean herbs, and green tea extract with L-Theanine, nootropic mushrooms, Celtic sea salt, magnesium, and potassium. Toby & Co products are not only designed to taste good, but also to make you feel good. The Green One, the first in the brand’s collection, supports hydration, energy and cognitive clarity, whilst delivering a refined and complex taste. Its aroma and flavour profile are reminiscent of fine teas and Champagnes, capturing elegance with a herbal finish.
“We wanted to create something that reminds us of our favourite adventures, from the British countryside to the Alps and the Mediterranean,” shares Tobias Gorn, founder of Toby & Co “A drink that brings joy, relaxation, and a sense of everyday luxury, something that can take your mind away from the challenges of life and turn refreshment into a ritual.”
Unlike other functional or alcohol-free beverages, Toby & Co isn’t trying to imitate an existing product or flavour, the brand is creating something completely new. Versatile drinks that can work in a multitude of ways – either on their own to refresh or paired with a premium spirit to create a signature serve.
Each botanical has been chosen for both its taste and its traditional wellness benefits, including:
- Green Tea and L-Theanine for texture, calm focus, and gentle energy.
- Lions Mane and Reishi Mushrooms to support brain health and relaxation.
- Ashwagandha and Ginseng for stress reduction, energy, and vitality.
- Celtic Sea Salt, providing electrolytes and aiding hydration.
- Ginkgo Biloba and Gotu Kola, enhancing circulation and cognitive function.
- English, Alpine and Mediterranean Herbs for aroma, depth, and a sense of place.
With no added sugar, no artificial colours, preservatives, or sweeteners, The Green One is sweetened only by nature and suitable for vegetarians, vegans, and gluten-free lifestyles.
Sustainability is at the heart of Toby & Co’s operations; the brand is made in Britain using environmentally conscious methods. Its botanical extracts are crafted on an award-winning organic farm using innovative green chemistry to preserve their natural integrity and potency. All of the ingredients are ethically sourced and fully traceable. Beyond the product Toby & Co takes a proactive approach to giving back, by supporting tree planting, biodiversity restoration and charitable initiatives as part of its ongoing carbon-offset and community impact commitments.
“We believe luxury should be responsible,” shares Gorn. “Every can of Toby & Co contributes to something greater, from supporting ethical producers to restoring nature in our own backyard.”
The Green One is available exclusively in a curated selection of fine stores, and online via membership at www.tobyandco.com, RRP £5.99 per can. Members enjoy preferential pricing, early access to new releases, and a behind-the-scenes look at the brand’s ingredients, origins, and wellness benefits.
