In time for spring, John Lewis is excited to announce the launch of its second collaboration with premium British menswear brand LABRUM. Launching on 19th March, the collection is a genuine coming together of both brands’ vision and craft, combining LABRUM’s distinctive narrative style with John Lewis’s commitment to quality.
Designed for versatility, the overall aesthetic takes on a more relaxed, casual feel with a focus on texture and detail. Logos and symbols feature heavily throughout the collection, including a bespoke cowry shell jacquard, the classic Nomoli, and meaningful Adinkra symbols which represent West African culture. These elements reinforce the message of collaboration and the blending of cultures, updating premium wardrobe staples with LABRUM signatures.
LABRUM founder Foday Dumbuya says “For me, this partnership is about the meeting of cultures and craft. LABRUM has always told stories through clothing, and working with John Lewis has
allowed us to expand that language beyond apparel into objects for everyday life. From the Nomoli to Adinkra symbols, each detail reflects heritage, movement and exchange, a reminder that when cultures come together, something beautiful is created.”
Thoughtfully designed co-ords and separates intend to be worn season after season, encompassing the LABRUM philosophy of creating honest, practical clothing rooted in simplicity, fit and a passion for detail. The colour palette becomes lighter and warmer, punctuated with pops of red to invoke a spring feel. Tailoring is softer in neutral tones, while denim is reimagined as statement looks featuring patchwork patterns and oversized silhouettes.
The collection also introduces several categories for the first time, including woven leather loafers, an embossed logo leather bag and patterned cushions. These new additions sit alongside returning favourites from the debut collection, such as the bestselling silk scarf, denim co-ord and knitted tank, all updated in new designs and colourways.
James Hawkes, head of Menswear design at John Lewis, says; “Following the incredible success of our first collaboration, we are so excited to be back with a second collection that truly pushes the boundaries of our partnership. It is particularly thrilling to see pieces from the range debut on the LABRUM runway at London Fashion Week, giving our customers a first look at these designs on a global stage a month before they land in-store. We have focused heavily on tactile, bold textures and relaxed silhouettes this season, and expanding into footwear and accessories allows us to offer a cohesive ‘total look’ that our John Lewis x LABRUM customers will love.”
Sound remains the invisible thread woven into the fabric of LABRUM London, serving as the heartbeat of Foday Dumbuya’s year-long exploration, ‘The Sound of Us.’ Bowers & Wilkins renews its partnership to ensure this cultural narrative is heard with pristine clarity.
The collection is priced between £39 for accessories and £399 for the hero leather jacket, available to purchase in five John Lewis stores and online at johnlewis.com.
