John Lewis is excited to announce its latest pop-up partnership with Sign of the Times in Peter Jones, part of the John Lewis Partnership on Sloane Square in Chelsea.
This is our first pre-loved pop-up in the luxury fashion market, and is now open and runs until January 31st, allowing shoppers to browse a collection of pre-loved designer pieces including outerwear, bags and accessories. Located on the 2nd floor of the fashion department in Peter Jones, the pop-up features a selection of luxury products from brands including Goyard, Chanel, Moncler, Gucci and Loewe.
It launches as the second-hand market is becoming even more of a global phenomenon; according to ThredUp’s resale report, second-hand and off price sectors are expected to take up a combined 37% of wardrobes by 2031, in comparison to 26% in 2021. Consumers are turning to second-hand more and more, to continue to allow them to afford the brands that they love and shop more sustainably.
Beth Pettet, head of category, fashion brands for John Lewis, said: “We’re proud and excited to introduce Sign of the Times pre-loved clothing and accessories into our Peter Jones shop. This is our first pre-loved fashion pop-up which will offer a stylish, premium edit of designer products that will encourage our customers to support a more sustainable and unique way to shop. A pre-loved item is the perfect present to give this Christmas.”
Antonia Johnstone, the owner and CEO of Sign of the Times, commented: “Sign of the Times started nearly 50 years ago in Chelsea, so we are thrilled to be working with Peter Jones due to the synergy between the brands heritage, location and passion for customer service. We are excited to curate a beautiful selection for the Peter Jones clientele, so they can experience pre-loved in all its sustainable glory this Christmas.”
As the original purpose-led brand, sustainability is deeply rooted in our DNA. That’s why we’re always looking for new innovative initiatives and solutions to support a more sustainable life. See below for our seven recommended ways you can make shopping more sustainably part of your everyday routine:
Why not rent your Christmas outfit through our fashion rental platform
Taking part in John Lewi’s new FashionCycle scheme for your pre-loved clothes
Subscribing to its childrenswear rental service with thelittleloop
When purchasing a new mattress, recycle your old one with the retailer
Opting to rent a bike from the Bike Club for your family
Don’t throw away your empties, recycle them through BeautyCycle
John Lewis will also recycle your bigger electrical items when purchasing a new one
