Today John Lewis and Waitrose will launch celebrity Rochelle Hume’s children’s brand My Little Coco, stocking the full range of new scent Aloe & Pear.
The launch comes as we supercharge our John Lewis offering for children adding over 50 new brands so far this year including Mintie by Mint Velvet, Ted Baker and Only. Under our promise to be there for all life’s moments, we’ll be growing all areas for families – from fashion and technology, through to homewares – to cement our position as a one-stop-shop for parents.
My Little Coco is a much-loved family favourite brand. Founded by Rochelle Humes, the collection is multi-purpose for all skin and hair types, extra gentle with no-nasties and enriched with nourishing organic ingredients and beautifully scented with soft fragrances. The Aloe & Pear range of seven products ranging from will be available in all John Lewis shops on the children’s floor and on johnlewis.com and 253 Waitrose shops and waitrose.com. The full range includes: Aloe & Pear Bath & Body Bubbles, £6.25; Aloe & Pear Bath Fizz, £6.99; Aloe & Pear Moisturising Body Cream, £6.25; Aloe & Pear Smoothie Shampoo, £6.25; Whipped Aloe & Pear Conditioner, £6.25; Detangling Aloe & Pear Water, £6.25 and Aloe & Pear Curling Custard, £6.25
“I’m so excited to announce that this collection from My Little Coco will be launching in John Lewis and Waitrose this week! It’s so hard to pick a favourite My Little Coco fragrance, but the Aloe & Pear collection is up there for me, which is why we just had to add more products in this refreshing scent, all will be available through John Lewis and Waitrose” Rochelle Humes, Founder and Creative Director”
John Lewis Buyer Victoria Grainger comments, ‘My Little Coco is fast becoming a kids’ favourite at bathtime and I am delighted that we are able to launch the Aloe & Pear collection in all our shops and online as well as in Waitrose – this launch is key in our ambition to be there for all life’s moments and continue to be a destination for families. ’
