Johnnie Walker, the world’s number one Scotch whisky, is celebrating the opening of its new luxury store in Selfridges Birmingham with the release of an exclusive Johnnie Walker Blue Label ‘Keep Walking x Birmingham’ Limited Edition bottle.
Launching Thursday, 27th November, the bespoke space inside Selfridges’ first-floor wine shop invites visitors to discover the artistry of Johnnie Walker through immersive gifting experiences, expert guidance from brand specialists, and exclusive bottle personalisation and wrapping services just in time for the festive season.
Only 100 bottles of the ‘Keep Walking x Birmingham’ edition have been produced globally, making it a true collector’s piece for whisky enthusiasts and proud Brummies.
The design celebrates the city’s iconic skyline, featuring landmarks such as Birmingham Town Hall, the Library of Birmingham, The Rotunda, the Selfridges Building, St. Philip’s Cathedral, and Old Joe Clock Tower, reflecting Birmingham’s blend of heritage, innovation, and creativity. Rendered in shades of royal blue and gold, the bottle captures the city’s spirit of progress, interwoven with the brand’s timeless “Keep Walking” mantra.
At the new Johnnie Walker store, shoppers can explore the full Johnnie Walker range from the core Black, Double Black and Green Labels to the rare Blue Label expressions and other luxury whisky brands from the broader Diageo portfolio, including Singleton, Talisker, and Lagavulin. Guests can also enjoy complimentary luxury gift wrapping and engraved bottle personalisation, making it the ideal destination for festive gifting.
Whether purchased as a statement collector’s item or a meaningful Christmas gift, the Johnnie Walker Blue Label ‘Keep Walking x Birmingham’ edition embodies the essence of luxury gifting with local soul.
Johnnie Walker Blue Label ‘Keep Walking x Birmingham’ Limited Edition bottle RRP £190 available exclusively at Selfridges, Birmingham.
Visit the Johnnie Walker store at Selfridges, Bull Ring, Upper Mall, Birmingham B5 4BP.
