Joybuy, JD.com’s online retail business in Europe, has announced a new partnership with BRITA, one of the world’s most trusted and recognised names in water filtration. The partnership brings a broad range of BRITA products to Joybuy customers with, a dedicated BRITA brand page within its Home & Living shop, combining BRITA’s innovation and design with Joybuy’s speedy and reliable delivery, and 24/7 customer service.
BRITA has been shaping the way people experience drinking water since 1966, growing into a global leader in drinking water optimisation through their innovative products and continuous development.
As part of the Joybuy UK Home & Living shop, customers can browse the BRITA page to find trusted favourites including the BRITA Marella Water Filter Jug. These products are designed to reduce limescale, chlorine and impurities, including micro particles and PFA’s, supporting better tasting hot and cold drinks.
The partnership is another step in Joybuy’s ongoing development ahead of its launch in Europe. Currently in beta testing, Joybuy will offer more than 100,000 branded products through its platform and local warehouses across the United Kingdom, Netherlands, Germany, France, Belgium and Luxembourg.
Orders placed on Joybuy are fulfilled from the company’s own UK and European warehouses, ensuring fast delivery and end-to-end supply chain control.
Allison Drunis, home & living shop manager at Joybuy, said: “BRITA is a globally trusted name and a natural fit for our Home & Living range. In partnership, we are offering customers in the UK the very best of BRITA’s innovation with the speed, service and peace of mind that define Joybuy, supported by our trusted end-to-end delivery network.”
A spokesperson for BRITA said: “For sixty years we have focused on helping people enjoy better tasting water in a simple and sustainable way. Joybuy’s strong service model and customer first approach makes it an excellent partner for BRITA. We look forward to reaching even more customers through this partnership.”
To explore the BRITA brand page, visit www.joybuy.co.uk
