Two quintessentially British brands, Biscuiteers and Liberty, come together to launch a selection of Biscuiteers’ British-themed biscuits in the luxury London department store. Celebrating the best of Britain, both brands are known for their previous cultural collaborations with iconic businesses and creatives spanning different industries.
The UK’s original hand-iced biscuit company, Biscuiteers’ thoughtful and intricately designed biscuits have provided a blank canvas for a number of London’s historic establishments, through partnerships such as The Globe Theatre and the Natural History Museum. Liberty, famed for its own Liberty Fabrics line of hand-drawn prints created in the heart of London, is central to London’s fashion and homeware industries, drawing on their legendary design archives for all that they do.
Biscuiteers are supplying a collection of their biscuit gifts to be sold at the luxury department store, from Corgis, London Guards, Paddington Bear to the King Charles Jolly Ginger. Biscuiteers’ brand new Bridgerton Letterbox Collection based on the TV series will also be on sale.
Harriet Hastings, founder & managing director of Biscuiteers, comments: “As we continue to expand our wholesale offering, Liberty is the perfect partner for Biscuiteers – a store that celebrates British arts and heritage and values hand -crafted design”.
Calum Wild, buyer for food, fabric, craft, Christmas, children’s & stationery at Liberty, says: “We are delighted to see Biscuiteers launch here at Liberty. Offering the most beautiful and giftable biscuit creations in the market, their unique handwriting, inimitable craft and unmistakable aesthetic is right at home within our iconic Food Hall with their exclusive British-themed biscuit collection. As the destination of discovery, we pride ourselves in showcasing brands such as Biscuiteers that so effortlessly combine beauty and skill.”
