Organic baby food brand Little Freddie has officially launched an exclusive Middle Eastern product range, having recently celebrated a 200 percent increase in regional sales.
The 20 new products include cereals, rice teethers, biscuits and puffs. Branded with all-new packaging, the products hit the shelves with hopes of shaking up the baby food category.
Jade Howes, Marketing Manager at Little Freddie, explained: “As we reach the first anniversary of our launch into the Middle East, we are delighted to broaden our offering with new and exclusive products.
“Historically, the Middle East baby food category has been dominated by a select few brands. We aim to add freshness to the shelves and inspire new thinking. Little Freddie recipes are carefully crafted to be deliciously nutritious. They’re genuinely tasty and use organic ingredients. We create products that offer weaning parents a helping hand in feeding their families.
“We’ve been able to take such a considered approach thanks to our research project with strategic marketing agency, Big Black Door. They’ve been instrumental in helping us understand the nuances of Middle Eastern culture and how we can best serve families who are seeking out a better option for their children amongst increasingly busy lives. We know that nothing beats a homemade meal, and also that sometimes we need convenience to get us through the day.”
Gareth Turner, founder and director of Big Black Door, added: “Working with Little Freddie on this launch has been a joy. We got stuck into identifying what matters most to Middle Eastern parents and helped shape a range that’s bursting with exciting new products.
“It’s been brilliant to bring our strategic clout to a brand that genuinely cares about quality and purpose – and we can’t wait to see them flourish in this vibrant market.”
A refreshed look is central to Little Freddie’s launch, with new packaging created by London-based design agency, Lewis Moberly. This has been crafted with clarity in mind, helping parents make an informed decision at the supermarket shelf.
