Coveted by celebrities, socialites, and high-wealth individuals worldwide, luxury designer goods are a status symbol for many.
With 30% of all global luxury sales predicted to take place online by 2025, it’s clear that the digital world plays a large role in the popularity of a label. A solid digital presence can secure brands a position at the very top of the popular list, and as such, online popularity has become a barometer for consumer sentiment towards a brand.
To discover what the world’s most popular luxury brands are, Compare My Jet has researched and ranked the Google search volume for hundreds of high-end retailers in all 195 countries, across fashion, cars, jewellery, and hotels.
Louis Vuitton revealed as the world’s most popular luxury brand
The top 10 most popular luxury brands in the world:
The top 10 most popular luxury brands in the world:Rank | Luxury Brand | Sector | How many countries the brand was most popular |
1 | Louis Vuitton | Fashion | 81 |
2 | Lamborghini | Automotive | 32 |
3 | Mercedes Benz | Automotive | 23 |
4 | Michael Kors | Fashion | 9 |
5 | Loewe | Fashion | 8 |
6 | Gucci | Fashion | 6 |
7 | Balenciaga | Fashion | 4 |
8 | Porsche | Automotive | 3 |
9 | Chanel | Fashion | 2 |
10 | Dior | Fashion | 2 |
Louis Vuitton is the most popular brand in the world coming out on top in 81 countries, including Switzerland, Ireland, Monaco, and the United Arab Emirates.
The luxury fashion house was founded in 1854 in France’s capital Paris. The label has gone on to become one of the most recognisable brands in the world, famous for its LV monogram.
Luxury car brand Lamborghini ranks as the second most popular luxury brand, holding the top position in 32 countries, including India, Russia, and Ghana.
Following Lamborghini is another high-end automotive manufacturer, Mercedes Benz; Argentina, Finland, and South Africa are just three of the 23 countries where this brand comes out on top.
Louis Vuitton is the most popular luxury brand in 29 European countries
The top five most popular luxury brands in Europe:
Rank | Luxury Brand | Sector | How many countries brand came top in |
1 | Louis Vuitton | Fashion | 29 |
2 | Michael Kors | Fashion | 3 |
3 | Hermès | Fashion | 2 |
4 | L’Occitane | Beauty | 2 |
5 | Mercedes Benz | Automotive | 2 |
As well as being the second most popular luxury brand in the world, Louis Vuitton also outranks the likes of Hermès, L’Occitane, and Porsche as Europe’s most popular luxury brand.
The French fashion house is the most popular brand in 29 European countries, whilst the next most popular is Michael Kors, which only takes the top spot in three countries. Hermès, L’Occitane, Mercedes Benz, and Porsche follow and are the top brands in two countries each.
