Rank | Designer Brand | No. of Countries Where Most Popular |
1 | Louis Vuitton | 28 |
2 | Tommy Hilfiger | 11 |
3 | Lacoste | 4 |
4 | Loewe | 2 |
4 | Hermés | 2 |
6 | Chanel | 1 |
6 | Michael Kors | 1 |
6 | Gucci | 1 |
- Chanel, Michael Kors and Gucci all take joint 6th place, each being the most popular in only 1 country. Channel is a favourite in Hong Kong, Michael Kors in Hungary and Gucci in Japan.
Loewe comes out as the most Googled designer brand of 2023. The Spanish luxury brand specialises in leather goods and was founded by a group of Spanish leather craftsmen and a merchant, named Enrique Loewe. Over the last 12 months, the brand has been Googled around 250 million times.
The designer clothing brand 10th Floor has been revealed as the designer clothing brand that is increasing in popularity the most. Founded by Fiona and Kim it is an independent luxury brand specialising in women’s shoes. Over the last 12 months, the brand has seen an increase in Google searches by 200%.