The team at Slingo analysed Google search data, Instagram posts and TikTok views to reveal which brands are foremost in people’s minds and which you should be gravitated towards. They also discovered designer brands are on the decline.
The most-popular designer brands by country:
Rank | Designer Brand | No. of Countries Where Most Popular |
1 | Louis Vuitton | 28 |
2 | Tommy Hilfiger | 11 |
3 | Lacoste | 4 |
4 | Loewe | 2 |
4 | Hermés | 2 |
6 | Chanel | 1 |
6 | Michael Kors | 1 |
6 | Gucci | 1 |
Louis Vuitton is the most popular designer brand across the fifty countries that were looked at. The brand came out on top in 28 different countries, including the United Kingdom, Spain and Australia.
The second-most popular designer brand across countries is Tommy Hilfiger, which was the most popularly searched brand in 11 different countries, including Greece, Ireland and Croatia.
And next, we have Lacoste, the third most popular designer brand across countries the 50 countries that we looked at. Some of the countries where this brand came out on top were France, Argentina, Portugal and Turkey.
Further research shows:
- Chanel, Michael Kors and Gucci all take joint 6th place, each being the most popular in only 1 country. Channel is a favourite in Hong Kong, Michael Kors in Hungary and Gucci in Japan.
Loewe comes out as the most Googled designer brand of 2023. The Spanish luxury brand specialises in leather goods and was founded by a group of Spanish leather craftsmen and a merchant, named Enrique Loewe. Over the last 12 months, the brand has been Googled around 250 million times.
The designer clothing brand 10th Floor has been revealed as the designer clothing brand that is increasing in popularity the most. Founded by Fiona and Kim it is an independent luxury brand specialising in women’s shoes. Over the last 12 months, the brand has seen an increase in Google searches by 200%.
