Manchester-based oral healthcare brand, Ordo, recently joined the Accelerator Programme, launched by Tesco, which aims to champion diverse, small and trend-led brands.
The programme provides a comprehensive year-long mentoring, learning, and development experience focusing on growth, and has been designed to deliver innovation for Tesco customers while supporting diversity within its supply base.
Ordo, launched by CEO Barty Walsh in 2017, was created to make oral healthcare accessible for everyone. Oral health disease affects 3.5 billion people, which is often preventable with good, affordable, oral healthcare.
The Tesco programme champions diverse brands but also has a core mission to support brands that are committed to reducing their environmental impact. Ordo ensures that their products use less packaging, with recyclable or recycled materials where possible.
Speaking of the exciting initiative, CEO and founder Barty Walsh said: “It’s great to be recognised by a brand like Tesco. We came up with the idea for Ordo to challenge the industry that has been monopolised by only a couple of big brands. Receiving this recognition from Tesco is another great milestone for Ordo, and we can’t wait to see just how much we can improve through this programme in a year’s time.”
Tesco welcomed its third cohort of businesses onto its Accelerator Programme across three core pillars of Customer, Community and Planet. The businesses joining the 2025 programme included Black Milk, BLUE TURACO COFFEE, Borough Broth | B Corp™, Craft & Crumb, Flora & Curl, Freja, GRIDDLE | B Corp™, Living Things Soda, Ombar Chocolate, Tallow + Ash, GROUNDED®, Ordo, The Wild Hare Group and Wildfarmed.
