The UK’s leading live and active bacteria supplement brand*, Symprove, has been selected for Tesco’s Accelerator Programme following its recent rollout in to Tesco stores nationwide launch, marking a significant endorsement of both the brand’s growth and the increasing momentum behind gut health in grocery.
Now available in 426 Tesco stores nationwide, Symprove’s rollout represents its largest grocery listing to date. Tesco shoppers will be able to pick up 1-week packs in Mango & Passionfruit, Strawberry & Raspberry, and Pineapple, both online and in-store. The launch will be supported with a comprehensive promotion and marketing plan, designed to drive visibility and trial during a key sales period for wellness products.
The Tesco Accelerator Programme is designed to support high-growth challenger brands as they scale within the retailer, offering increased visibility, strategic support, and the opportunity to accelerate distribution. Symprove’s selection reflects both its strong retail performance and Tesco’s confidence in the continued growth of science-led gut health.
The listing and subsequent Accelerator selection mark a significant step in bringing Symprove’s clinically proven gut health solution to a wider audience, as demand for evidence-led products continues to rise and the category becomes increasingly mainstream within grocery.
Symprove, which recently received a Which? Best Buy award for their live bacteria supplements category, the first of its kind for Which?, has grown to become the UK’s #1, underpinned by clinical research and its unique water-based formula. With demand for evidence-led gut health continuing to rise, the brand is now extending its reach further into mainstream grocery.
Will Bowler, Symprove CEO, says: “We are delighted to have been selected for Tesco’s Accelerator Programme this year. It builds on our recent launch in to more than 400 Tesco stores nationwide, and reflects both our growth and the increasing role gut health is playing in everyday wellbeing.
We’re seeing clear demand from shoppers looking for clinically proven solutions that fit easily into daily routines, and working more closely with Tesco will help us build on that mom
