Sweet-maker MAOAM is unlocking core, nostalgic memories for consumers with the launch of its latest NPD, MAOAM Stripes Jelly and Ice Cream – a modern take on a classic party treat.
The fresh new addition to the much-loved MAOAM Stripes range brings a wave of nostalgia to the confectionary category and combines two key flavours; creamy vanilla ice cream with the sweet tang of blackcurrant, raspberry or strawberry jelly. Sold as a limited-edition range, the products were created with childhood birthday parties and memories of celebrations in mind no matter your age.
Launching nationwide from June, the nostalgic flavours were also highlighted via a poll of over 2,000 Brits, commissioned by MAOAM. It revealed that jelly and ice cream remains one of the top food memories of consumers’ childhoods and one of the standout birthday essentials for parties in 2023.
The research also uncovered how kids’ birthday parties have changed over the years, with many consumers still remembering party games, birthday cake and party foods such as jelly and ice cream as the core memories from their childhood birthday parties.
Georgia Gardner, assistant brand manager at MAOAM, said: “Our new limited-edition range combines the delicious tastes we all remember as well as offering a fresh take on a sweet treat to enjoy whilst reflecting on our carefree birthday party memories.
“Adding to the existing MAOAM product range, the Stripes Jelly and Ice Cream joins Stripes, Pinballs, Joystixx, Bloxx and MaoMixx to deliver the chewy treat that consumers know and love MAOAM for.”
Bags of the new addition to the MAOAM portfolio retail at £1.25 RRP and are currently available in Poundland and from nationwide stockists such as Sainsburys, Morrisons and B&M as well as many other high street retailers in the coming weeks.
