Today, Marks & Spencer has announced it is making its US fashion debut in store partnering with Nordstrom, premium American fashion retailer, to bring the best of M&S Fashion to customers across the pond.
Launching today, the partnership will offer a curated selection of M&S’ bestselling womenswear ranges in 30 Nordstrom stores* across the US from LA to New York, as well as the retailers online website. The range will feature over 60 pieces from M&S’ most -loved collections including Per Una, the premium casual brand with crafted details as well as M&S Collection.
This is the first time M&S Fashion will be sold in store in the US and follows the success of M&S Food, which landed in Target back in 2022 – it now sells over 30,000 bags of Percy Pigs every week. The demand amongst US customers for M&S Food – which is known for its quality, innovation and value – has prompted the opportunity to expand the global reach of M&S Fashion into stores in the US. In the UK, M&S Fashion leads the market for style, quality and value.
1 in 10 (13%) customers in the US are aware of M&S as a Fashion brand, with highest awareness amongst women aged 25-34**, and over 51,000 customers shop on the US website every year. With Nordstrom’s broad customer reach across the US, the retailer is a strong partner to support M&S as it continues to build brand awareness through targeted wholesale partnerships.
The ambition for M&S is to build a trusted global brand, leveraging the infrastructure of others through simple, scalable, repeatable operating models. Last summer, M&S launched it’s first-ever global fashion wholesale partnership with David Jones in Australia. Debuting with a curated collection of lingerie, following ongoing success, the range will expand further into womenswear and menswear this month.
Mark Lemming, managing director of International at M&S, commented: “Our purpose is to bring the best of M&S to customers around the world. With strong brand momentum as the UK’s most trusted retailer and now leading in style, quality and value perceptions in our womenswear range, now is the time to build our brand awareness in the US Fashion market and establish ourselves as a globally trusted brand. We’re delighted to partner with Nordstrom, a partner who shares our values and will support us as we accelerate our growth.”
Emily Crandall, EVP and general merchandise manager of women’s and men’s apparel at Nordstrom, commented: “We’re always looking for new ways to inspire our customers, and that starts with bringing them exceptional brands from around the world. Marks & Spencer is known globally for delivering quality and style at a value, and we’re excited to help introduce their bestselling items to U.S. customers. This partnership creates a meaningful opportunity for our customers to discover the brand when they shop at Nordstrom.”
