An unmissable installation has been unveiled in London, launched by TV personality and self-confessed overthinker Vicky Pattison. This playful reimagining of Rodin’s iconic ‘The Thinker’ statue is deep in contemplation about one of life’s most delicious questions: is McCain’s new hot snack Vibes a chip or a crisp?
The statue has been dubbed The Thinker Pondering Vibes and is popping up on 28th and 29th May at Battersea Power Station where visitors are sampling the new chip/crisp combo hot snack thingies for themselves while recreating the legendary pose on a second plinth.
Launching the installation was TV personality and self-confessed overthinker Vicky Pattison, who brought her signature humour. Reflecting on the The Thinker’s ultimate dilemma, Vicky said: “Honestly, I didn’t know what to expect with McCain Vibes. I took one bite and was like, ‘What is this chip/crisp thingy?!’ It’s crispy, it’s hot, it’s totally moreish and I was lost for words, which never happens. You’ve got to try them to get it – trust me, they’re a total snack game-changer.”
Meanwhile new research commissioned by McCain has shed light on the nation’s overthinking habits, revealing that food continues to dominate our thoughts. Brits spend almost 30 minutes each day thinking about their next meal – and that’s not the only topic we ponder, with 70% of us admitting to overthinking more than they should, from getting left on read (12%) to whether they locked the front door (24%).
Further research also reveals that more than half of Brits (55%) admit to dwelling on their financial stability far more than they’d like. When it comes to our oddly specific ‘Roman Empires’, the top four topics that live in Brits’ heads rent free are their pets, football, TikTok drama and…the actual Roman Empire.
Yet, amid life’s dilemmas, sometimes it’s the smaller questions like “What is this snack?” that provide a much-needed, tasty distraction. McCain Vibes is the latest innovation from the brand – a bold, flavour-packed snack that’s got everyone scratching their heads. With the crunch of a crisp and the heartiness of a chip, it’s no wonder even The Thinker can’t decide what exactly this hot snack thingy is.
The installation will be live at Battersea Power Station (Station Square) on Wednesday 28th May (12pm-6pm) and Thursday 29th May (10am-6pm), giving visitors alike the chance to join the debate, sample free Vibes for themselves, recreate The Thinker’s iconic pose on their own mini plinth, and share their thoughts on the ultimate snack conundrum.
Vibes are available in select retailers now. Vibes have an RRP of £3 for a 350g bag.
