Much-loved British TV brand Mitchell & Brown has unveiled its latest initiative to support independent electrical retailers across the UK. The Bolton brand has unveiled a suite of in-store product showcase videos designed to act as silent salesmen on the shop floor.
Available now on USB for easy playback on display TVs, the new videos showcase the entire Mitchell & Brown 7-Year Premium TV Range, including the ever-popular B, Q, T, W and Travel TV Series. Each video has been carefully produced to highlight the brand’s hallmark benefits and cutting-edge features, while reinforcing the unique customer reassurance that comes with Mitchell & Brown’s industry-leading 7-year guarantee as standard.
“Independent retailers are at the heart of the Mitchell & Brown story,” says Dan Brown, Purchasing Director at TVD Group. “These videos are a simple, effective way to help our dealers bring our products to life in-store. Whether they’re running on a loop in a window display or being used for staff training, they make it easy to communicate what makes our TVs different. Our British heritage, trusted reliability, and the latest smart-TV technology made simple are key USPs across our model ranges.”
Each short, engaging video walks customers through the key benefits of the brand’s most popular ranges. The T, W, Q and B Series models all feature the advanced TiVo OS smart platform with the Freely app, opening the door to subscription-free access to broadcast and on-demand television with or without an aerial. The platform’s intuitive interface and powerful search functions are designed to make navigating content effortless, even for first-time smart-TV users.
Meanwhile, the Travel TV Range takes Mitchell & Brown’s signature build quality on the road. Designed for caravans, motorhomes and leisure settings, these compact models are built on an intuitive WebOS platform, offering viewers the same familiar and reliable experience they expect at home, wherever their adventures take them.
For retailers, the videos offer an easy, eye-catching way to add motion, storytelling and brand personality to the TV department. By looping them on shop screens or in window displays, dealers can create instant product engagement even when staff are busy elsewhere. The videos are also ideal for staff training, helping teams quickly get up to speed on key features, customer benefits, and the differentiators that drive Mitchell & Brown’s reputation for reliability and value.
With this latest initiative, Mitchell & Brown once again demonstrates its commitment to the high street and to the independent retail partners that have helped build the brand’s success. By combining great products with ongoing marketing and training support, the brand continues to give its retailers every advantage in today’s competitive marketplace.
Retailers can register today to receive their Mitchell & Brown video USBs directly to store.
