Monica Vinader, the leading demi-fine jewellery brand known for its quality, craftsmanship and sustainable practices announces the opening of its first Scottish boutique, a flagship store in the heart of Edinburgh. The Edinburgh boutique, located on George Street, will welcome its first customers on Saturday 9th November 2024.
The store will feature another first for the brand: a new store concept with a focus on conscious design and raw materials. Taking inspiration from earthy textures and organic forms, the elevated design is an ode to the natural world and the brand’s heritage of craftsmanship. The new concept aims to provide a unique and immersive experience through art and craft.
More than just a shopping experience, the boutique will offer piercing and welding services, as well as complimentary engraving and monogramming, allowing customers to personalise their pieces. Staying true to its sustainability commitments, Monica Vinader will also offer its customers the ability to recycle their gold and silver jewellery in exchange for a gift voucher towards their next purchase. As part of the jeweller’s 5-year warranty and lifetime repair guarantee, customers are also eligible for repairs and exchanges at the new location.
To celebrate the opening, the jeweller will host a weekend full of activity beginning with a gift voucher for the first 30 people in the queue. Every customer will receive an exclusive tote bag throughout Saturday and customers that spend £150 or more across the opening weekend will receive a complimentary Mini Paperclip Chain Necklace, all while stocks last. The boutique will also have its own pop-up photobooth so customers can capture their opening weekend experiences.
