The Mrs Hinch Winter Faves Limited Edition Frosted Eucalyptus and Frosted Rose Wonderland Range is available in selected stores, nationwide for a limited time only
London, September 2023: Longtime Joy of Clean brand ambassador and cleaning influencer extraordinaire, Mrs Hinch, has launched two scents across some of the nations most loved brands to make her Winter Faves collection this season.
The two scents include the return of the much loved Frosted Eucalyptus across some of the best loved home care brands – Fairy, Flash and Febreze. And then, inspired by one of Mrs Hinch’s favourites, the original Rose Wonderland – a modern winter twist with hints of white florals & fresh tones has been added to the rose scent across Bold, Lenor and Febreze Fabric Refresher, to help create this wonderful winter collection.
The range was ocially launched with a @joyofclean event hosted by Mrs Hinch herself, where a plethora of people from the cleaning community attended sessions at an exclusive private house so they could get hands-on experience with the products.
The Frosted Eucalyptus range, one of Mrs Hinch’s favourites, is back across some of the best home care products – with its fresh, crisp winter scent.
Mrs Hinch has been a P&G ambassador since 2018 and during that time has created multiple limited edition collections. However, this range is the first to feature multiple scents, so that people can hinch their homes with the scents they love best, thanks to Bold, Lenor, Fairy, Flash and Febreze.
Sophie Hinchlie, brand ambassador for Procter & Gamble, said: “I can’t believe it’s been five years since I started working with P&G, and during that time I’ve been so lucky to work on so many brilliant limited edition ranges! This latest collection is amazing and I’m really excited for everyone to try it and bring it into their homes. My Winter Faves collection will see the return of the Frosted Eucalyptus scent, which received so much love, as well as the Frosted Rose Wonderland scent – inspired by my first Rose Wonderland collection. I hope you all love it as much as I do!”
Ayca Turgay, brand communications director at Procter & Gamble, said: “P&G is delighted to collaborate with Mrs Hinch for our second cross-category collection across our Home and Fabric care brands. We know how much our consumers loved the collections previously, which is why we’re bringing back the much-loved Frosted Eucalyptus scent in our home care products, as well as Frosted Rose Wonderland with a trendy twist of white florals, honouring our first ever collaboration we worked on together. We’re really looking forward to seeing where Sophie’s journey with P&G takes us over the next two years.”
Details of the full product range are below:
Frosted Eucalyptus Flash Spray Wipe Hinched:
The best Flash streak-frees shine – best used with a microfibre cloth, simply spray the product onto the intended surface, wipe away the dirt with a microfibre cloth and you’re done – and left with a sparkling clean surface
Frosted Eucalyptus Flash Floor Cleaner
Flash Floor Cleaner removes up to 100% of dirt and grease and leaves surfaces with a deep clean and shiny finish.
Fairy Antibacterial Washing Up Liquid
For sparkling clean dishes and protects your sponge for up to 24 hours against bacterial growth. A supreme finish for your dishes – nothing compares to Fairy!
Fairy Platinum Plus Dishwashing Tablets
For those with a dishwasher, Fairy Platinum Plus is tough on burnt-on stains and cleans dishes on a short cycle – saving energy, time and no pre-wash needed.
Frosted Pine & Eucalyptus Febreze Air Mist
Febreze air mist fights odours and freshens any room – preventing odours from lingering and now with the crisp eucalyptus scent
Frosted Pine & Eucalyptus Febreze Plug-Ins and Refills
The Febreze Plug-Ins and refills continuously refresh the scent in any room so that it always smells fresh – it keeps freshness for up to 90 days
Frosted Pine & Eucalyptus Febreze Bathroom
Provides constant freshness in the room you need it most! Prevents odours from lingering for up to 50 days – no batteries required, simply press for freshness and now in the delightful Frosted Eucalyptus scent
The other Mrs Hinch fave, The Frosted Rose Wonderland collection, has kept the classic rose notes of the original but, to ensure the collection has evolved with the latest scent trends, it now comes with hints of white florals & fresh tones, to help create that magical feeling you get from a walk on a cold winter’s day
Details of the full product range are below:
Frosted Rose Wonderland Bold Platinum PODS
These pods will leave your laundry smelling like a wonderful winter rose wonderland, thanks to the Built-In Lenor softener and will help you save energy by delivering the Bold Platinum clean on a cold wash
Frosted Rose Wonderland Bold Gel
The same delightful scent in an easy to use squeezable bottle – excellent used as a pre-treat for tough stains too
Frosted Rose Wonderland Bold Laundry Liquid
The same delightful scent that allows for controllable dosing and guarantees and brilliant clean even on a cold wash – so you can use as much or as little as you need
Frosted Rose Wonderland Lenor Scent Boosters
A boost of non-stop freshness for your laundry, that can last up to 12 weeks (in storage), choose your scent intensity with the cap guide
Frosted Rose Wonderland Lenor Fabric Conditioner
Delivers long lasting freshness and ensures you have a fresh sheets for up to one week and helps to protect garments from fading, bobbling and stretching. The notes of rose and white florals deliver a fresh experience – you won’t want to leave your bed in the morning!
Frosted Rose Wonderland Febreze Fabric Refresher
Febreze Fabric Refresher is a multi-use product with up to 1,000 uses freshen up your bedding, clothing, and gym-wear in between uses as well as big ticket items like curtains, sofas, shoes, rugs and the dog bed to keep a constant rose wonderland freshness through your home
The Winter Faves collection is the perfect addition to amping up your cleaning routine this winter, whether you want to keep your home sparkling with the crisp winter scent of Frosted Eucalyptus, or to transform every fabric in your home with the Frosted Rose Wonderland scent.
The Winter Faves collection is available in selected retailers nationwide now.
