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Home Retail News Retailer News

M&S holds prices on market leading school uniform for fifth year in a row

by Fiona Briggs
June 18, 2025
in Retailer News
Reading Time: 2 mins read

M&SWith an authoritative lead on quality and value perceptions, M&S is committed to protecting the value on the products that matter most to customers. M&S is clear that the hold on prices of school uniform – which have remained the same since 2021 – will not compromise on the exceptional quality M&S is known for.

M&S school uniform is designed to be durable and pass the ’hand-me-down’ quality test to ensure even when it’s outgrown, it can be given Another Life. Across the range, M&S has incorporated intelligent innovative design features that grow with children, from growth proof hems to adjustable waistbands and the 2025 range continues to include the parent-friendly innovations M&S is known for – from permanent pleats in skirts to “easy to iron” shirts.

Prices in the range start from just £4.50 for a 2 pack of 100% responsibly sourced cotton unisex polo shirts (2-18 years), featuring stain resistant technology. Plus, customers can be reassured that they will be Back-to-School ready, as M&S continues to offer an extended 100-day returns period on school uniform*.

At the start of this year M&S reduced prices by up to 20% on over 100 products from its ‘everyday essentials’ Kidswear range to offer a first price, right price, with no tricksy pricing.

Alexandra Dimitriu, kidswear director at M&S, commented: “As the UK market leaders during the Back-to-School season, we’re maintaining the magic of M&S. Trusted value and hand-me-down quality sit at the heart of what we offer in kidswear, which is why we have held our prices for the fifth year in a row. It’s not just about school uniform this summer either, we’ve also reduced prices by up to 20% on selected kids daywear, so whether it’s after school playtime or weekend activities, we’re ensuring families have everything they need this season.”

M&S school uniform is available in store and on M&S.com.

Similar Retail News Articles:

  1. Tesco launches school uniform online, with 25% off Clubcard prices
  2. Kingfisher holds its nerve against a tough comparative and a softening market, says GlobalData
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