Retail Times — UK Retail News
NFU Mutual
ADVERTISEMENT
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Retailer News

M&S introduces BODY: a modern lingerie reset backed by 100 years of expertise

by Fiona Briggs
April 9, 2026
in Retailer News
Reading Time: 2 mins read

M&SLaunching this April, BODY only at M&S marks the brand’s most significant lingerie introduction to date, redefining everyday underwear through a modern, modular and solution led design philosophy. The 300 piece collection brings bras, briefs, shapewear and essentials into one cohesive system pairing a contemporary aesthetic with advanced fabric innovation and comfort first engineering.

M&S has been at the forefront of women’s underwear, pioneering innovation that lifts, shapes, smooths and supports generations of women. Now, drawing on a century of expertise and unrivalled customer insight, M&S is making history once again.

Why BODY is already being called a game hcanger
As the UK’s lingerie market leader, where 1 in 3 women buys her knickers at M&S and a bra is sold every two seconds the brand doesn’t follow trends. It sets them. BODY, exclusively at M&S, brings together 300 meticulously designed pieces into one bold, modern, solution led collection, making it easier than ever to find underwear that actually works for your body.

The customer truth that sparked a revolution
M&S customer research revealed the most incredible insights:
•    99% of women prioritise comfort
•    89% want lingerie that boosts confidence
•    68% can’t wait to take their bra off at the end of the day
•    45% don’t believe stylish underwear should cost more

The result is BODY designed with one principle in mind: On the body, not on the mind

BODY delivers a fully modular approach to fit, feel and function, powered by cutting edge innovation, it’s lingerie that moves with you
•    360 degree stretch
•    Seamless, laser cut edges
•    Injectable boning that flexes with the body
•    Sculpting, smoothing and minimising solutions
•    No VPL knickers, padded and non-padded bras, even sculpting for bums

All wrapped in a sleek, minimalist aesthetic that looks as good as it feels. And with prices starting from just £16, BODY proves you don’t have to pay a premium for performance.

Meet the BODY ranges everyone will be talking about:

Body Invisibles
Everyone wants it, no one knows you’re wearing it. No-show lingerie solutions that are seamless, smooth, cooling and with innovative 360-stretch. This is all-day comfort with a barely-there fit like you’ve never felt before

Body Sculpt
Totally transformative shapewear. Designed to smooth, sculpt and lift in all the right places, developed with advanced cooling technology for incredible 24/7 comfort

Body Soft
The smoothest, buttery soft lingerie you’ll ever wear. With softness designed into every seam, stitch and detail, this range takes comfort to an entirely new level

Body Lace
A lingerie collection that combines sleek, barely-there lace with seamless technology – these smoothing pieces are almost too good to hide

Share This Article

Similar Retail News Articles:

  1. Antler introduces the Heritage Collection: a modern evolution of 110 years of British luggage excellence
  2. GO Outdoors introduces body cameras to 25 additional stores to improve staff safety
  3. Sydney Sweeney Introduces Dr. Squatch’s New Body Wash
Tags: M&S
ADVERTISEMENT

Related Posts

Waitrose

Waitrose invests in more ways to shop to reflect changing customer habits

July 26, 2026

Waitrose is putting customer choice at the heart of its expansion plans with a highly...

Dobbies Garden Centres

One destination, every Christmas gift at Dobbies Garden Centres

July 26, 2026

Christmas shopping doesn't have to mean endless searching or multiple trips. This year, Dobbies has...

Carrefour’s core markets drive recovery, but long-term sales growth must remain its focus, says GlobalData

July 25, 2026

Following the release of Carrefour’s figures for the 26 weeks ending 30 June 2026; Dora...

Aldi

Aldi reveals latest priority locations for new stores

July 25, 2026

Aldi has revealed its latest priority locations across the UK as it looks to secure...

Aldi’s Asian-inspired range returns on 30th July

Aldi’s Asian-inspired range returns on 30th July

July 24, 2026

Supermarket Aldi has announced the return of its pho-nomenal Asian-inspired range, landing in stores from 30th July. The range, packed with...

Fenwick

Fenwick collaborates with Guide Dogs to offer added support for Colchester shoppers with sight loss

July 24, 2026

Team members at Fenwick department store in Colchester have completed specialist training with Guide Dogs, giving staff the skills and confidence needed to safely guide customers with sight...

Load More

🗞️ Trending Retail News

  • Retail sales rebound in June, boosted by warm weather and events, latest figures from the ONS reveal

    75 shares
    Share 30 Tweet 19
  • Chicago Town launches new “Who Knew?” multi-media campaign

    75 shares
    Share 30 Tweet 19
  • Astrid & Miyu announces the launch of new Lucky Charm collection

    76 shares
    Share 30 Tweet 19
  • July rain causes Brits to choose hearty roasts over barbecues, Ocado Retail reports

    76 shares
    Share 30 Tweet 19
  • Retail crime must be challenged, says top security specialist

    74 shares
    Share 30 Tweet 19
  • Red Bull launches Summer Edition Curuba Elderflower

    75 shares
    Share 30 Tweet 19

FEATURED ARTICLES

Securing The Future of Retail

Securing the future of retail through seamless omnichannel integration

March 23, 2026
appealing to the new emotional economics of festive shopping

Smug-face and FOMO: appealing to the new emotional economics of festive shopping

October 27, 2025
Journey to AI: build strong foundations for retail success

Journey to AI: build strong foundations for retail success

September 2, 2025
eTail Uk 2026 eTail Uk 2026 eTail Uk 2026
ADVERTISEMENT
retail crime protection retail crime protection
ADVERTISEMENT
nfu mutual nfu mutual
ADVERTISEMENT

Find the Story You Need

No Result
View All Result
  • Home Page
  • Editorial – Contact
  • Advertising
  • Copyright
  • Privacy & Cookie Policy
  • Retailer News
  • Products
  • Data
  • Technology
  • Events
  • People
  • Comment
  • Sustainability
  • Awards
  • Research
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy