For the first time since 2017, M&S is bringing Fashion, Home, Beauty and Food together in one Christmas campaign.
The Home of Christmas launches on M&S’s Instagram page and YouTube channel at 7am on Friday 6 November 2026 and stars James Norton as an undercover Santa, alongside Lucy Punch as Mrs. Claus, with a special appearance and exclusive soundtrack by Katherine Jenkins OBE.
The campaign was informed by M&S research highlighting the importance of spending Christmas together. More than four in five M&S customers (81%) want a special Christmas with the people they love, while 57% plan to spend as much time as possible with family and friends. Food is central to those celebrations, with 68% saying it is what makes the season feel special.
Reflecting those priorities, the film follows Santa, played by James Norton, as he leaves the North Pole to experience Christmas for himself. Encouraged by Mrs. Claus, played by Lucy Punch, he swaps his red suit for a Christmas jumper and shaves off his beard to avoid being recognised. Without his familiar appearance, audiences see a more relatable Santa sharing in the traditions and celebrations that take place in homes across the country.
His journey brings together festive meals, gifts, fashion and home, showing the role M&S plays in helping customers prepare for and celebrate the season.
The story is accompanied by Katherine Jenkins’ specially recorded version of Heaven Is a Place on Earth. The campaign song will be released on launch day, extending the soundtrack beyond the film.
Beyond the film, the integrated campaign will run across TV, video on demand, cinema, outdoor, social media, radio, digital display and print, alongside M&S’s owned channels, influencer activity and PR. The activity will bring the same Christmas story to life across Food, Fashion, Home and Beauty.
Across social and digital channels, the Friends of M&S will share their festive selections through M&S Love That Lists, featuring gifts, food, fashion, beauty and homeware. Customers will also be able to access festive recipes through the M&S Recipe Hub and check ingredient and product availability through the M&S Digital Catalogue, supporting meal planning and shopping-list preparation.
Sharry Cramond, fashion, home & beauty marketing director at M&S, said: “Customers don’t think about Christmas as one meal, one gift or one outfit. They think about all the moments that make the season special. As the only retailer with a truly cross-category offer spanning Food, Fashion, Beauty, Gifting and Home, M&S plays a unique role in helping customers create Christmas from start to finish. Bringing those categories together allows us to tell one connected Christmas story and celebrate all the ways our customers make the season their own. That’s why we’re proud that customers call M&S The Home of Christmas.”
Andrew Hicks, Food Marketing Director at M&S, said: “Christmas is made up of countless moments, traditions and rituals that mean something different to every family. For generations, M&S has been privileged to play a part in those celebrations, helping customers create a Christmas that feels uniquely their own. From the food shared around the table to the thoughtful finishing touches that make the season memorable, we’re proud to be part of some of the moments that matter most. This year’s campaign brings that to life in a way that is warm, unexpected and full of charm, celebrating the special place M&S holds in our customers’ festive traditions and reinforcing why we’re proud to be The Home of Christmas.”
