Myprotein
is putting a fitness-focused spin on the festive countdown with the launch of its brand-new Winter Arc Advent Calendar, bringing together 24 daily challenges and 24 products across the brand’s growing portfolio. The Myprotein Winter Arc Advent Calendar has an RRP of £115.99 and is currently available for £79.99.
Designed to tap into the Winter Arc trend, a fitness trend that runs from October to January, the calendar gives consumers a new reason to stay engaged with their fitness goals throughout the festive period challenging the traditional ‘new year, new me’ mindset.
Behind each door, consumers will find a different Winter Arc challenge alongside a product, creating a unique daily experience in the run up to Christmas. The calendar features a broad mix of Myprotein’s bestselling products, spanning protein, snacks, hydration, vitamins and accessories, alongside new and seasonal flavours and exclusive products.
The launch reflects Myprotein’s continued focus on expanding its product offering beyond traditional sports nutrition, bringing together a wider range of products in this new seasonal format. The calendar provides an opportunity for consumers to discover products across multiple categories, with several new and exclusive products featured within the 24-day countdown.
Brett Hamer, Product Director at Myprotein, said: “The Winter Arc has created a really interesting shift in how consumers approach their fitness goals, encouraging people to build momentum before January rather than waiting for the traditional New Year reset. We wanted to bring that mindset to life in a product that feels genuinely exciting, while showcasing the breadth of the Myprotein range.
“The advent calendar gives us an opportunity to bring together some of our best-loved products with new flavours, creating a product that works both as a fitness-focused gift and as a way for consumers to discover more of the Myprotein range.”
