Retail Times — UK Retail News
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Retailer News

New Peptide range expected to be Superdrug’s fastest selling skincare launch

by Fiona Briggs
May 16, 2025
in Retailer News
Reading Time: 3 mins read

The new Optimum Peptide range, brought to you by Superdrug, is scientifically formulated to harness the power of collagen-boosting peptides and proven to deliver firmer, smoother, and more radiant skin within just four weeks.

Cosmetic Dermatologist Dr Nora Jaafar is Optimum’s new brand ambassador, she shares “Peptides have been the best thing I’ve introduced into my personal skincare routine this year and I’m so glad we finally have an affordable and accessible range on the market with Superdrug, so I couldn’t be more excited to be the new ambassador for the Optimum Peptides range. I genuinely haven’t needed to redo my botox for nearly 2 months longer than usual because of this new full range. After 6 weeks, I’ve noticed more elasticity, tightness and glow to my skin.”

Each product in the range pairs collagen-boosting peptides with targeted ingredients to amplify their effectiveness, making advanced skincare more accessible than ever.

Optimum Peptides Day Cream SPF50 £18

Peptides: Collagen boosting amino acids, working to smooth fine lines and wrinkles.

Arginine: Amino Acid, contributing to hydration of the skin.

Niacinamide: Vitamin B3, a potent antioxidant, that helps support skin barrier and collagen production.

85% of participants agreed that product leaves skin instantly plumped*

90% of participants agreed that product leaves skin feeling nourished*

Optimum Peptides Night Cream £18

Peptides: Collagen boosting amino acids, working to smooth fine lines and wrinkles.

Fruit extracts: Stimulating cell renewal for smoother skin and improved skin tone.

Vitamin C: Brightening antioxidant, working to reveal even complexion.

85% of users saw brighter skin after 4 weeks*

82% agreed their skin felt firmer.*

 

Optimum Peptides Serum £18

Peptides: Collagen boosting amino acids, working to smooth fine lines and wrinkles.

Vitamin C: Brightening antioxidant, working to reveal even complexion.

Hyaluronic Acid: Plumping the skin by replenishing and retaining moisture.

84% of users noticed plumper skin*

87% agreed their skin felt smoother.*

 

Optimum Peptide Eye Cream £18

Peptide Solution: Collagen-boosting amino acids to smooth fine lines and improve firmness.

Acetylated Hyaluronic Acid: Delivers deep hydration to plump and revitalise the skin.

Niacinamide: A powerhouse antioxidant (VitaminB3) that supports the skin barrier and boosts collagen.

Instantly: Eyes look rejuvenated and refreshed.

After 2 weeks: Skin appears plumper and deeply hydrated.

After 4 weeks: Fine lines and wrinkles look visibly reduced, and skin feels nourished

*Consumer trial data from independent 4-week studies. Full data available upon request

 

Similar Retail News Articles:

  1. Superdrug launches POP skincare range fronted by Amanda Holden’s daughter – Lexi Hughes
  2. M&S is now the fastest growing retailer for families as it expands value range with more family favourites at lower prices
  3. Lidl expands best-selling range of Irish Cream Liqueurs with dessert-inspired flavours
Tags: Superdrug
TweetShareShare

Related Posts

MOSS

MOSS relaunches Jermyn Street Store

October 12, 2026

Moss reopened it's the doors of its original Jermyn Street store, following a hugely ambitious...

Eldon Square

Eldon Square bucks UK retail trend with 5% footfall growth

October 12, 2026

Eldon Square recorded 5% like-for-like footfall growth in August compared with the same month in...

Berry Bros. & Rudd

Berry Bros. & Rudd launches House of 1698

October 12, 2026

Britain’s oldest fine wine and spirits merchant reimagines its private client service with House of...

Aldi

Scotland set to benefit from Aldi’s £900m investment

October 12, 2026

www.simonhadley.co.uk Aldi has revealed that Scotland is set to receive around £19.5 million in 2027...

Why Ladbrokes and Coral are investing in the shops they have left

October 12, 2026

Britain's betting-shop estate is getting smaller, but Ladbrokes and Coral are still investing in the...

Starbucks®

Starbucks® gives autumn a new icon: meet The Autumn Charm

October 12, 2026

 Starbucks® UK has long been part of the rituals that come with changing leaves and...

Load More

Popular Posts

  • KFCKFC launches 2 for £4.99 Original Wraps (460)
  • Retail TimesKFC launches Crazy Tuesdays with rotating deals across the UK and Northern Ireland (685)
  • Taco Bell and DuolingoTaco Bell and Duolingo unite for a worldwide Global Taco Day activation (46)
  • lululemon and GANNIlululemon and GANNI launch exclusive collaboration (229)
  • Diet Coke Tickled Pink cansViral pink Diet Coke cans return exclusively to Asda as Tickled Pink 30th… (146)
  • Retail TimesTesco Media unveils new ad platform, shoppable formats and smarter in-store media (335)

FEATURED ARTICLES

The invisible shelf: why retailers and consumer packaged goods brands need to win the algorithm to win the customer

The invisible shelf: why retailers and consumer packaged goods brands need to win the algorithm to win the customer

August 12, 2026
How Catalina helps smaller fuel retailers win loyalty

How Catalina helps smaller fuel retailers win loyalty

April 27, 2026
Retail crime must be challenged, says top security specialist

Retail crime must be challenged, says top security specialist

April 21, 2026
Design Matters: why Lefties tech-based approach could be the future of value retail

Design Matters: why Lefties tech-based approach could be the future of value retail

August 28, 2026
ADVERTISEMENT

Find the Story You Need

No Result
View All Result
  • Home Page
  • Editorial – Contact
  • Advertising
  • Copyright
  • Privacy & Cookie Policy
  • Retailer News
  • Products
  • Data
  • Technology
  • Events
  • People
  • Comment
  • Sustainability
  • Awards
  • Research
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy