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Home Retail News Retailer News

Superdrug launches POP skincare range fronted by Amanda Holden’s daughter – Lexi Hughes

by Fiona Briggs
October 27, 2025
in Retailer News
Reading Time: 1 min read
Superdrug’s POP range has arrived. Designed with teen skin in mind but gentle enough for all types, POP is hydrating, soothing, barrier-friendly and fuss-free.
POP proves great skin doesn’t need harsh actives or a heavy price tag. Every product is under £10, making credible, effective skincare fun and accessible. Until 4th November, there’s also an introductory deal of 1/3 of each product in the range – making it even more affordable!
Range highlights:
  • Clean Slate Cleansing Balm (£8) – powered by Squalane + Blackcurrant Oil for soft, fresh skin
  • Fresh Reset Face Wash (£6) – gentle daily gel wash with Aloe Vera + Pink Pomelo
  • Good Glow Toner (£6) – hydrating, glow-boosting toner with Hyaluronic Acid + Pink Pomelo
  • Balancing Act Serum (£8) – nourishes and smooths with Avocado Oil + Omega Complex
  • All a Blur Moisturiser (£8) – primes and hydrates with Shea Butter + Avocado Oil
  • Dewy Defense Moisturiser SPF50 (£10) – broad-spectrum SPF with Ceramides + Pink Pomelo
Fronting the campaign is Lexi Hughes, Amanda Holden’s daughter, who embodies POP’s confident, expressive, and playful spirit.
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  1. New Peptide range expected to be Superdrug’s fastest selling skincare launch
  2. Vegan skincare brand, Glow Hub, is launching in 400 Superdrug Stores nationwide
  3. Smuuti Skin, viral K-beauty-inspired skincare brand, officially lands in the UK, launching with Superdrug
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