Just Egg, the innovative, plant-based egg taking the U.S by storm, is finally coming to the UK, ready to captivate a whole new consumer audience. The award-winning product is made entirely from plants and celebrated for its taste, versatility, and nutrition.
Just Egg is crafted from the mung bean, a sustainable and protein-rich legume. It scrambles, cooks, and tastes like any other egg – but with as much protein and less saturated fat. Making it perfect for vegans, flexitarians, egg intolerance, and anyone looking to make healthier food choices, without comprising on taste.
Since it was first launched back in 2019, Just Egg has sold over 500 million chicken egg equivalents in the U.S, becoming the leading plant-based egg on the market. Now, British consumers can enjoy the same delicious, sustainable, and health-forward product that has already won over millions of households across the pond.
Just Egg is excited to announce that the product will be launching in the UK in the coming weeks and consumers who want to find out more can visit www.eggsfromplants.co.uk to be the first in the know.
Abigail Nelson-Ehoff, Head of Marketing at Vegan Food Group, comments: “Eggs are one of the most common foods on the planet, spanning many cultures and cuisines, so we are proud to introduce Just Egg to the UK and educate customers that a plant-based egg exists, and it is delicious.
“The technology behind Just Egg has come a long way since it launched back in 2019 and we are excited to be bringing this latest and best formulation to the UK market.” Coming in liquid form, Just Egg can be poured directly into a pan and cooked like any other egg, delivering the taste and texture you love. So, whether you’re making a weekend fry-up, a mid-week scramble, or baking something sweet, Just Egg is the versatile, planet-friendly staple your kitchen has been waiting for. Just Egg can create your favourite egg-based dishes, including:
- Scrambled eggs
- Omelette
- French toast
- Quiches
- Cakes, Yorkshire Puddings and more”
Rhiannon Lambert, registered nutritionist and 3x Sunday Times Best Selling author, comments: “Just Egg offers a great alternative option for people with different dietary requirements and preferences, while also supporting a more sustainable future for our food system.
“Made from plants, it provides a source of plant-protein and fits easily into a balanced diet for those looking to enjoy an egg‑style dish in a new way. Just Egg is another example of how everyday foods are evolving to offer more choice for different lifestyles and needs.”
For more information and recipes, visit: https://www.ju.st/eat/eggs
