Retail Times — UK Retail News
NFU Mutual
ADVERTISEMENT
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Retailer News

New recyclable Amazon packaging is landing on doorsteps in the UK

by Fiona Briggs
September 23, 2024
in Retailer News
Reading Time: 3 mins read

recyclable Amazon packagingAs part of our commitment to avoiding unnecessary packaging wherever possible, Amazon scientists and engineers worked with packaging industry expert Mondi to develop a new paper-padded envelope with shock-absorbent, paper-based lining.

The new envelopes, which have started landing on UK doorsteps , protect deliveries without using any plastic content — unlike envelopes lined with bubble wrap which had been used previously.

Amazon customers want rightsized, recyclable packaging that minimises waste and ensures damage-free delivery. When this is not an option, we optimise the type, material, and weight of our packaging to increase circularity, avoid waste, and reduce carbon emissions — without sacrificing safety or functionality.

This latest design is simple and effective, and designed to keep products securely in place, while at the same time absorbing stress put on the package during its journey to customers’ homes.

Due to the lightweight lining, the package itself is much lighter than equivalent-sized cardboard boxes, avoiding 44g of packaging per shipment, on average. They are also easy to fill without wasted space due to their greater flexibility, and the fact they don’t require additional padding materials to be added, such as recyclable paper dunnage.

“Amazon stopped using traditional bubble-wrap padded envelopes in Europe several years ago, which presented a challenge to develop light, flexible and fully recyclable paper packaging that provides the same protection,” said Thais Blumer, European Head of Sustainable Packaging for Amazon. “Achieving both low weight and maximum protection with a 100% recyclable paper envelope was not an easy task, but these envelopes are easy to pack, simple for customers to recycle at home, and enable damage-free deliveries.”

The new paper-padded envelope gets its strength from the specially engineered lightweight paper used for the outer package paired with a corrugate inner lining that provides resilience and protection, despite only being a few millimetres thick.

The flexible design of this lining also features multiple ridges, allowing the packaging to fold around its contents in a way that makes it simple and quick to pack. By preventing goods from shifting inside the package, the envelope safeguards products in transit, until they arrive safely at customers’ homes.

“Together with Amazon, we spent several months testing our designs, evaluating various padding options such as honeycomb and embossed bubble paper. Ultimately, open-flute padding — a flat paper sheet attached to a sheet of ridged paper — proved to be the best solution,” Pedro Cuesta, a packaging engineer from Mondi, explained.

“Creating a plastic-free padded mailer for e-commerce packaging has been an exciting collaborative journey towards a more sustainable future. We are proud that Amazon customers all over Europe could soon be receiving orders in these envelopes.”

The new paper-padded envelopes are available in three sizes and can be used to protect single and multiple items. These include common everyday purchases ranging from skincare and health supplements to home and office items, as well as toys.

More than 50% of Amazon European shipments now come in reduced, recyclable delivery packaging, such as a paper bag or cardboard envelope or — in the case of 700 million shipments since 2019 — no added packaging at all through Amazon’s Ships in Product Packaging programme. Since 2015, Amazon has reduced packaging per-shipment weight by 43%, representing more than 3 million metric tons of packaging materials avoided.

When packaging is reduced, Amazon can also fit more packages into every van, leading to fewer journeys and bringing us closer to our goal of being net-zero carbon across our operations by 2040.

Share This Article

Similar Retail News Articles:

  1. M&S becomes first UK retailer to bring recyclable UV-tagged plastic packaging to shelf
  2. FedEx: UK set for busiest parcel season ever – with 1.29 billion set to land on British doorsteps in the run-up to Christmas
  3. Amazon expands UK grocery offering through Gopuff on Amazon national rollout
Tags: recyclable Amazon packaging
ADVERTISEMENT

Related Posts

Pets at Home reaches milestone of one million children educated through Pet Pals programme

Pets at Home reaches milestone of one million children educated through Pet Pals programme

August 26, 2026

Pets at Home has announced that its Pet Pals programme has now educated more than...

Starbucks

Starbucks kicks off Autumn 2026 with returning Pumpkin Spice platform and new seasonal innovation

August 26, 2026

Autumn starts now. Starbucks® UK is marking the return of its much-loved seasonal menu, led...

Tesco Clubcard

Tesco Clubcard readership surges 1,876% as £11 million voucher deadline nears

August 26, 2026

UK readership of articles related to Tesco Clubcard has increased by 1,876% over the last...

KFC brings back fan-favourite Dirty Louisiana Range with a spicy new twist

KFC brings back fan-favourite Dirty Louisiana Range with a spicy new twist

August 26, 2026

Make sure the napkins are on standby as KFC’s most crave-worthy fan favourite, the Dirty Louisiana range,...

Hamleys x Savile Row

Hamleys x Savile Row: 10 bespoke Teddy Bears unveiled on Regent Street

August 26, 2026

Hamleys, the finest toy shop in the world is marking National Teddy Bear Day (9th...

John Lewis

John Lewis leans into instore theatre with flagship new restaurant; Platter

August 26, 2026

John Lewis has revealed its new in-store restaurant concept in full for the first time,...

Load More

Popular Posts

  • StarbucksStarbucks kicks off Autumn 2026 with returning Pumpkin Spice platform and new… (3,107)
  • PlaymobilPlaymobil launches Barbie Dreamhouse Adventures range across Argos, Very and Hamleys (1,395)
  • Jason's SourdoughJason’s Sourdough launches new Fibre Range (2,444)
  • AsdaAsda brings back the Puffin biscuit nearly 30 years after its High Court battle (791)
  • unnamed-4Spode and Portmeirion unveil new festive ranges (1,956)
  • Five GuysDouble up: Five Guys unveils buy-one-get-one-free reward for National Burger Day (1,859)

FEATURED ARTICLES

The invisible shelf: why retailers and consumer packaged goods brands need to win the algorithm to win the customer

The invisible shelf: why retailers and consumer packaged goods brands need to win the algorithm to win the customer

August 12, 2026
Securing The Future of Retail

Securing the future of retail through seamless omnichannel integration

March 23, 2026
appealing to the new emotional economics of festive shopping

Smug-face and FOMO: appealing to the new emotional economics of festive shopping

October 27, 2025
nfu mutual nfu mutual
ADVERTISEMENT
ADVERTISEMENT

Find the Story You Need

No Result
View All Result
  • Home Page
  • Editorial – Contact
  • Advertising
  • Copyright
  • Privacy & Cookie Policy
  • Retailer News
  • Products
  • Data
  • Technology
  • Events
  • People
  • Comment
  • Sustainability
  • Awards
  • Research
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy