A new UK resale technology platform is launching today with ambitions to remove what it believes is one of the biggest barriers preventing millions of products from entering the circular economy: the effort involved in listing them for sale.
While much of the recent growth in resale has centred on fashion, Quibly is designed from the outset to work across categories, from clothing and electronics to homeware and motors. Quibly uses AI to turn two photos into a complete listing, generating the description, recommending a price and calculating postage in around 30 seconds, with the seller free to edit every detail before it goes live. That is one piece of a wider platform built to remove friction at every step of selling: payments, carrier delivery or local collection with QR-coded handoffs, and the option to donate, all handled inside the app so buyers and sellers stay protected from listing to delivery.
Quibly was founded by CEO Nikos Kargadouris, a former hedge fund manager and technology entrepreneur whose 20-year career in capital markets included Deutsche Bank and Cheyne Capital, and CTO Ryan Fleming, a full-stack engineer and product builder who has worked on consumer commerce platforms including notonthehighstreet.com, ClassPass and InvestCloud. Alongside them are Chief Business Officer Nicholas James, a former luxury retail executive with a background at Harrods, Harvey Nichols and Selfridges, and Head of Engineering Wojciech Bojarski. Together, they bring experience spanning technology, capital markets, luxury retail and consumer behaviour to the rapidly growing resale economy.
The launch comes as the UK’s second-hand market continues to grow rapidly, with consumers increasingly embracing resale and brands investing in circular retail models. Yet despite growing demand, millions of unwanted items still never make it online because listing them for sale remains too time-consuming.
Nikos Kargadouris, CEO and co-founder of Quibly, said: “Resale doesn’t have a demand problem, it has a friction problem. Consumers aren’t profit maximisers, they’re effort minimisers. People want to sell what they no longer use, they just won’t spend fifteen minutes doing it. We built Quibly to take that effort away, and when it’s that easy, far more gets reused instead of going to waste. The next phase of resale will come from making selling as easy as buying new.”
The Quibly app is available to download on the Apple App Store now, with Android coming soon.
