London-based non-alcoholic cocktail brand Savyll Beverage Company is bringing their full range of premium non-alcoholic RTD cocktails to Sainsbury’s. Savyll’s highly anticipated new 4-can pack, boasting their most popular flavours, will hit the shelves of selected Sainsbury’s locations from March 18th.
The Collection pack includes a peachy Bellini, minty Mojito, zesty Grapefruit Paloma, and a fiery Ginger Moscow Mule – perfect for dinner parties with friends, or a picnic on the Common. Simply chill, serve & sip.
“Our mixed-flavour Collection Pack allows customers to explore a classic-array of four new delicious non-alcoholic cocktail flavours,” says Savyll founder, Avnish Babla, “ensuring that there’s a little something for everyone in every box”.
Savyll are one of the first dedicated non-alcoholic cocktail challenger brands to launch into a major UK supermarket – a notable achievement in a highly competitive category that has been largely dominated by established global brands to date.
“We are looking forward to bringing Savyll’s non-alcoholic cocktails into our range.” says Kieran Ballinger-Hepsworth, senior buyer – Gin, Vodka and No/Low Spirits at Sainsbury’s. “We’re committed to offering our customers a broad range of choices, whether alcoholic or not, and think that the Savyll cocktails give a perfect opportunity for shoppers to drink a great-tasting alternative to some of the most popular alcoholic cocktail options.”
The national launch into major retail is quite timely for Savyll, and for the non-alcoholic RTD category, as retail consumers shy away from non-alcoholic spirits and place value on the quality, consistency and convenience of the RTD serve.
“The non-alc RTD cateogry in the UK is tapping into the momentum of premium RTDs and the convenience they offer. Sales data from the UK’s largest online grocery retailer shows that unit sales for non-alcoholic RTD cocktails have grown 62% YoY from 2022 to 2023” says Avnish “It’s the fastest growing sub-segment of the non-alcoholic category, with Savyll driving 50% of the non-alc RTD volume on the platform. Conversely, non-alcoholic spirit unit sales have declined 11% YoY.”
As the demand for premium non-alcoholic RTDs continues to surge, Savyll is proud to lead the way, offering shoppers’ quality, convenience, and, above all, delicious taste. The new four-pack of non-alcoholic cocktails can be found in the Alcohol-Free bay of the Beer, Wine and Spirits aisle in Sainsbury’s, priced at just £7.99.
