In just over two weeks’ time, Paris will host the inaugural edition of NRF 2025: Retail’s Big Show Europe, from September 16–18 at Paris Expo Porte de Versailles. Born from the strategic alliance between Paris Retail Week and the National Retail Federation (NRF), this new event is already establishing itself as the premier international gathering for the retail industry in Europe.
Under the theme Retail Together, the first edition will bring together more than 480 exhibitors, 100 conference sessions, and 200 international speakers, including leaders from companies such as Action, Apple, Dalben Group, Morrisons, Best Buy, Kiko, Sephora, Scarpe&Scarpe, Galeries Lafayette, Zalando, Yamamay, Kingfisher, and KPMG. Together, they will share their vision and explore the sector’s most pressing issues: unified commerce, artificial intelligence, supply chain, sustainability and ESG criteria, logistics, marketplaces, in-store innovation, payments, and cybersecurity.
An inspiring program
Over three days, participants will dive into the major challenges shaping retail’s future, with keynotes, breakout sessions, and exhibitor workshops led by global experts. These high-level exchanges will be structured around eight core themes:
Unified commerce: How to bring together physical and digital channels under one brand, with Laurent Jacquet (Google Chrome Enterprise) presenting how Chrome OS Flex is transforming the customer and employee experience in-store. The breakout session Retail Together: Unifying Physical and Online Commerce will feature leaders from Authentics Brands Group, Zalando, and Fabletics.
Logistics and supply chain: From nearshoring to responsible sourcing, the sector is seeking greater resilience and diversification in today’s unstable global environment. The session AI & Logistics: How Artificial Intelligence is Revolutionizing Supply Chains will feature Scarpe&Scarpe/Pittarosso, Fozzy Group, and Pernod Ricard.
Marketplaces: Already driving a growing share of global e-commerce, marketplaces will be in the spotlight. The session Next-Generation Marketplaces: Towards Connected, Personalized, and Responsible Ecosystems will gather Galeries Lafayette, Kingfisher PLC, and Coca-Cola HBC.
Customer engagement: At the core of loyalty strategies, Rob Sacker (Databricks) will highlight how data and AI are transforming consumer interactions. The session Creating Seamless Experiences to Maximize Engagement, In-Store and Online will feature Dalben Supermercados, Dunkin’ Benelux, and Douglas Group.
In-store innovation: Jérôme Hamrit (Vusion Group) will present his vision of AI-powered data-driven stores. The breakout session Together We Thrive: The Role of the Store in an Omnichannel World will bring together Carrefour, Super-Pharm, and Norrøna.
Payments: Roelant Prins (Adyen) will showcase frictionless payment solutions, while Alexandre Poutaraud and Samuel Willy (CB) will address online fraud prevention. Paymenttools (REWE Group) will present how payment technologies are reshaping the transaction landscape.
Data opportunities: Prue Mackenzie (Google Cloud) will demonstrate how agentic AI is transforming personalization and shopping journeys. The session Connecting Data, Commerce, and Consumers will feature Zabka Group, Destinia, and Boozt.
Immersive experiences in the heart of Paris
On the eve of the show, Monday, September 15, participants will have the chance to take part in exclusive retail store tours and visits to Parisian concept stores. Three themed routes will be offered: “The Cradle of Global Innovation,” “Best Practices on the Champs-Élysées,” and “Immersive Food Innovation in Saint-Germain.” Guided by experts, these visits — exclusively reserved for retailers — will showcase the most groundbreaking achievements in design, technology, customer journey, and omnichannel integration. From ultra-digitalized flagships to eco-conscious concepts, these tours will offer tangible insights into the trends shaping retail today and tomorrow.
In addition, 90-minute Expo Tours will be organized during the event, offering guided explorations of the eight core themes through exclusive presentations and live demos. Tailored for retail professionals, these tours are designed to provide efficient, inspiring, and practical insights into the most relevant solutions and strategic partners.
Innovation and excellence recognized
NRF 2025: Retail’s Big Show Europe will feature three dedicated innovation zones: the Innovators Showcase, Startup Hub, and House of Innovation Pavilion. Over 100 international startups and scale-ups will unveil their most promising solutions, from generative AI in merchandising to decarbonized logistics, instant payments, circularity, and immersive customer experiences. These spaces will embody the spirit of Retail Together, fostering direct collaboration between startup founders, retailers, and visitors.
The event will also feature Retail’s Big Show Europe Awards on Tuesday, September 16 at 5:30 pm, recognizing the most innovative and transformative projects in retail. Eight categories will be awarded, covering unified commerce, store design, supply chain, ESG and sustainability, marketplaces, payments, CRM, data-driven insights, and startup innovation. Open to all attendees, the Awards will highlight pioneers building a more competitive, responsible, and sustainable retail industry in Europe.
