At the time of year when we celebrate our closest partners, Nulo, the premium pet nutrition brand loved by world-class athletes and trusted by pet parents worldwide, is celebrating the ultimate partnership. The bond between pets and their people. Built on trust, shared routines and showing up every single day.
With its range of performance-driven dog nutrition now available nationwide exclusively at Pets at Home, with additional ranges set to follow, Nulo is reminding British pet parents that pets are athletes too. From morning walks and park playdates to training sessions and spontaneous adventures, pets live active lives that deserve nutrition designed for performance, not compromise.
Founded on the mission to “Fuel Incredible®”, Nulo creates high-protein, low-carbohydrate recipes made with functional ingredients that support energy, digestion, mobility, and overall wellbeing. Every recipe is built to fuel pets the way athletes fuel themselves. With purpose, quality, and consistency.
That performance-first philosophy is reflected across Nulo’s diverse range of product formats, designed to fit real pets, real routines and real feeding preferences.
Nulo Freeze-Dried Raw (£16.99 for 250g) brings the benefits of raw feeding in a shelf-stable, easy-to-use format. Suitable for puppies and adult dogs, these complete and balanced recipes are made with a high percentage of animal proteins and organs, then gently freeze-dried to lock in nutrients and flavour. They can be served as a full meal, mixed into kibble, or sprinkled on top as a flavour-packed topper, making raw feeding flexible, accessible and easy to maintain at home or on the go.
Available in 250g bags, priced at £16.99
Nulo Baked & Coated Kibble delivers protein-rich recipes made with fresh meats and gently oven-baked for exceptional taste. Each piece is coated in dried savoury bone broth, creating an irresistible aroma and texture. Served dry or with added water to release a warming gravy, it transforms everyday feeding while supporting digestion, cellular health, and skin and coat condition through probiotics, antioxidants, and beneficial fats.
Available in 2kg to 10kg bags, with prices starting from £19.99
Blending the benefits of raw with the familiarity of kibble, Nulo Raw Medley Kibble combines high-protein oven-baked kibble with freeze-dried raw pieces in one bowl. This hybrid format delivers bold flavour, peak nutrients, and variety in every bite. Designed for active dogs, Raw Medley supports lean muscle mass, heart health, sustained energy, and gut health through advanced probiotics and natural fibres.
Available in 1.8kg to 9kg bags, with prices starting from £23.99
And for dogs who thrive on simplicity, Nulo Limited+ Kibble focuses on single animal protein recipes that deliver performance without unnecessary ingredients. With high-quality protein levels, lower carbohydrates, and functional additions such as probiotics, antioxidants, and omega fatty acids, these recipes support lean muscle, digestion, immunity, and skin and coat health. Ideal for dogs with sensitivities or those who simply do best on a more streamlined diet.
Available in 2kg to 8kg bags, with prices starting from £23.99
Across all formats, Nulo maintains the same uncompromising standards. High-quality animal proteins, functional ingredients backed by science and recipes designed to fuel everyday performance. Notably for the UK market, Nulo’s freeze-dried recipes and ingredients are produced locally with British partners, ensuring freshness and quality, enabling customers to make more sustainable choices.
Preferred by world-class athletes and stocked by leading retailers across Europe, Nulo continues to grow as one of the fastest-growing premium pet food brands globally. Now firmly established in the UK, it invites pet parents to feed their pet’s inner athlete and celebrate the partnership that makes life better, healthier and more active together.
The Nulo range is available online now at www.petsathome.com and in Pets at Home stores nationwide.
Discover more at uk.nulo.com.
