The UK’s largest petcare provider, Pets at Home, is proud to announce that it is now stocking Nulo, a premium high-protein, low-carbohydrate nutrition brand backed by world-class athletes, dedicated to providing the best possible nutrition for dogs and cats.
Founded with the mission to “Fuel Incredible®”, Nulo has quickly earned a leadership position thanks to its recipes featuring functional ingredients that support pets’ daily wellness. Today, Nulo is among the leading premium pet food brands globally and is recognised as one of the fastest-growing companies in the sector.
Pets at Home offers a one-stop destination for all pet care needs, from nutritional advice to grooming, veterinary care, and rehoming, with a purpose dedicated to making life better for pets and the people who love them.
Nulo’s arrival in the UK also marks an important milestone, as the brand has chosen to manufacture its freeze-dried SKUs and ingredients locally with British partners, ensuring quality, freshness, and sustainability. Nulo believes this approach will strengthen its connection with UK consumers, who are increasingly attentive to the origin and quality of the products they choose for their pets.
Jen Stevenson, Senior Buyer at Pets at Home, said: “We are proud to welcome Nulo to Pets at Home stores. Our customers are increasingly seeking a wider variety of high-quality, innovative nutrition for their pets. With its premium recipes and unique formats, we are excited to bring this brand to the UK and to our customers.”
Michael Landa, fFounder & CEO of Nulo, added: “We are thrilled to bring Nulo to the UK together with Pets at Home. The UK is home to some of the most dedicated and discerning pet owners in the world, and we know they’re increasingly seeking healthier, more natural, and premium nutrition for their dogs and cats. We believe Nulo’s high-quality recipes will resonate strongly with British pet parents who want the very best for their companions.”
Nulo’s Distinctive Features:
- High-protein recipes inspired by pets’ natural diets, supporting lean muscles and energy.
- Low in carbohydrates, with functional ingredients like probiotics and omega-3 for digestion, immunity, and skin & coat health.
- Multiple food formats, including baked kibble, kibble + freeze-dried, wet foods, and broths.
- Freeze-dried SKUs and ingredients locally produced in Britain, ensuring freshness, quality, and sustainable practices.
- Comprehensive range tailored to every age, size, and lifestyle of dogs and cats.
The range is available now both online at www.petsathome.com and in Pets at Home stores nationwide.
