Almost a quarter of the UK population (24%) and almost half of adult women (48%) now holds a Boots Advantage Card with millions of points accrued on shopping baskets each day. To highlight this milestone, Boots has revealed how customers spend their Boots Advantage Card points.
The typical Boots Advantage Card member spends their points twice a year, with the majority saving up their points for at least six months (74%). Almost half (40%) spend their points over the festive** season, which means that many Brits are already starting to save for an extra treat for themselves or a gift for a loved one this December.
A smaller group of ‘serial redeemers’ (4%) choose to spend their points on average seven times a year on daily essentials such as tissues, bottled water, cotton face pads and cleansing wipes. This group includes value-savvy parents who redeem their points on baby items.
While half of Advantage Card members spend their points on daily essentials like toiletries, hair, and medicines (50%), more than a third (35%) splurge on little luxuries like premium beauty. This year, over 80,000 customers spent their points on the No7 Future Renew range and 19,000 customers treated themselves with Dior make up, skincare and perfumes.
Women are more likely to save their points over several years to purchase big-ticket items worth £50 or more. The most popular product these ‘super savers’ are splurging on include Fitbits and over a hundred have saved enough to buy coveted Dyson products, including the £479.99 Dyson Airwrap.
The top luxury items bought using over £50 of Boots Advantage Card points include:
Dior Sauvage 60ml
Prada Paradoxe Eau de Parfum 30ml
YSL Libre 30ml
Oral-B iO3 Toothbrush
Lancôme La Vie Est Belle Eau de Parfum 30ml
The top little luxuries bought using up to £30 of Boots Advantage Card points include:
No7 Future Renew range, including Day/Night Cream and Eye Serum
La Roche Posay Cicaplast Baume
Olay super serum 30ml
L’Oreal Paris Revitalift
Bubble Slam Dunk Moisturiser 50ml
Top daily essentials purchased using Boots Advantage Card points:
Boots Reusable Paper Bags
Breacon Carreg still water
Boots Cleansing Wipes Cucumber
Boots Organic Cotton Oval Pads
Boots Multi Pocket Tissues
Boots Advantage Card is the leading health and beauty loyalty programme, with over 17 million members. A recent boost in customers signing up to Boots Advantage Card follows enhancements Boots has made to its popular loyalty programme. It now offers immediate discounts through the Boots Price Advantage scheme, which offers immediate discounts for members on thousands of products, alongside personalised digital offers on the Boots app. Members can earn more points for recycling empty health and beauty products through Recycle at Boots***.
Boots customers can also now earn Advantage Card points when shopping for last minute essentials via on-demand delivery partners, Deliveroo and Uber Eats. Over 240 Boots stores across the country offer on-demand delivery with health and beauty essentials available in as little as 20 minutes.
Avid Boots Shopper, Liv H, 26 from Worcestershire, said: “I love my Boots Advantage Card – it’s my absolute favourite loyalty scheme. I’ve been saving points for a while, and the Recycle at Boots scheme has really helped boost my balance. When I finally saved enough for the Shark LED mask, I felt like it was the ultimate self-care treat!”
Boots Advantage Card is one of the UK’s most generous loyalty card schemes. Members can collect Advantage Card points with every purchase, with 3 points earned for every £1 spent – more if you’re a member of one of the Boots Advantage Card clubs like the Boots Parenting Club and Boots Over 60s Club.
*Based on total customer who have spent points within the last year. Data accurate as at 24 April 2025. UK population 69 million, U.K. Population (2025) – Worldometer
**Customers who spend the majority of their points throughout November and December
**Earn 500 Boots Advantage Card points when you spend £10 or more, when recycling a minimum of five empty bathroom products through the Boots Scan2recycle app. Full terms & conditions can be viewed on boots.scan2recycle.com/terms. Normal Advantage Card terms & conditions apply.
