Palmer’s is celebrating the launch of its NEW Tahitian Vanilla Body Range, with its first ever pop up activation, inside London’s Westfield White City shopping mall, where it will be open to the public from Friday 27th March through to Sunday 29th March 2026 inclusive.
Palmer’s Vanilla Dreams Diner is where soft served ice cream meets dreamy body care with the delicious and indulgent aroma of gourmand notes of freshly scraped vanilla beans and caramelised sugar.
Styled like a retro American diner in pastel shades of purple and white, with accents of yellow and orange, the space features a soft-serve counter set on a chequered flooring with product menus and trays containing the products. As people enter, they will be offered a seat at the counter and served with a tray of Palmer’s new Tahitian Vanilla body products. Visitors will be encouraged to experience the products by applying onto their skin. Each product will have bite size brand information on the accompanying menu.
Visitors will also be encouraged to answer a quiz question on the range and on giving their answers to the soft serve helping staff, they will receive two treat tokens. They will move to the other side of the pop up where they can use their first token on the larger-than-life gumball machine. Here they will receive two free samples of the Tahitian Vanilla Body Oil and Body Lotion and the chance to win a bespoke Palmer’s Tahitian Vanilla vintage tote bag. They will then move across to the retro-looking jukebox plinko game, where they can try and win a soft-serve ice cream, an ice-cream plush keyring or a full-size Tahitian Vanilla product using their second treat token.
There is also an opportunity for a selfie, pose with a giant shopping bag containing life-size Palmer’s Tahitian Vanilla body products positioned either side. By sharing their photo at the pop up and tagging @PalmersUK on Facebook, Instagram or TikTok, visitors will have the chance to win more delicious Palmer’s Tahitian Vanilla body care prizes.
On the way out, if visitors have won an ice cream, they will head over to the soft-serve ice cream station, where they can collect their delicious lilac vanilla ice cream served with a Palmer’s wafer, and colourful sprinkles.
As Zahira Beddou, Marketing Director of Palmer’s explains: “We wanted to create a fun, immersive space where consumers can experience the sensory side of Palmer’s new Tahitian Vanilla range firsthand. By bringing the scent, texture and feel of this range to life, our aim is to strengthen brand awareness, encourage product trial and connect with shoppers in a memorable way.
This is the first time we have done an activation of this kind, and we are excited to see consumer response, especially as pop ups have become such a popular way to reach the end user at the start of their product discovery journey.”
Created by experiential agency, Backlash. Jen Hernon Senior Art Director comments: “Everything about the new campaign from the chequered patterns to the colour palette, naturally lent itself to a retro, dessert-diner style concept. We created the Vanilla Dreams Diner as a playful, immersive space and the perfect sweet spot to introduce the new Tahitian Vanilla range. It was designed to encourage interaction, inviting visitors to explore and engage with the products first before earning tokens they could use across the stand for the chance to win prizes relating to all things soft and sweet.”
This new range includes Palmer’s Tahitian Vanilla Daily Body Lotion, Tahitian Vanilla Moisture Drenching Body Oil and Tahitian Vanilla Moisture Drenching Whipped Body Cream.
All three products are available from all Superdrug.com now and will be available at all Superdrug stores from the beginning of April.
