Pattern, a category leader for global e-commerce acceleration, has launched the industry’s first full-service partner solution for TikTok Shop, allowing brands to capture a larger share of wallet on the go-to platform for product discovery.
The new service is built on Pattern’s influencer marketing platform, Current, and gives brands a single partner to manage their TikTok Shop from soup to nuts—including shop setup, content production and optimisation at scale, affiliate management, order fulfilment, and more.
“TikTok Shop represents a massive opportunity for brands,” said Trygve Jensen, president of Current at Pattern. “As many brand leaders know, building a community of creators and affiliates at scale is incredibly challenging. That’s why it’s critical that they choose a partner that has deep experience working with creators both one on one and at scale to accelerate their digital commerce. We’re excited to work hand in hand with brands to unlock their full potential on the platform.”
TikTok has become an integral part of the customer journey. 70% of all TikTok users regularly discover new brands and products on the platform, while 3 in 4 users are likely to purchase something while using TikTok. What’s more, 83% of users say TikTok plays a role in their purchase decisions.
TikTok Shop presents a unique shopping paradigm that may be unfamiliar to brand leaders. Unlike traditional online marketplaces—where search optimisation is a heavy factor in driving traffic—success on TikTok depends primarily on a brand’s ability to drive product discovery through user-generated content.
With Pattern’s full-service partner solution, brands can rely on tech and expertise to help them navigate the unique power of TikTok discovery, leave setup burdens aside, and attract buyers on day one. Pattern will be there every step of the way, including:
- Shop set up and integration with a brand’s tech stack
- Optimising product listings to maximise conversion on the TikTok Shop tab
- Recruiting the right affiliates
- Developing high-performing video content at scale on both brand and affiliate channels
- Producing successful livestreams from creator or brand accounts
- Amplifying the best performing content with paid ads
- Going omni-channel with learnings and content from TikTok to other social platforms
- Order fulfilment
