Pepsi is celebrating the spirit of the ‘beautiful game’ in the run up to the Champions League Final.
In order to maximize fan connection and relatability, limited-edition cans have been designed as a canvas to capture the human emotion and energy that lives in football lovers everywhere.
Featuring footballing icons such as Lionel Messi, Leah Williamson and Vini Jr, the cans bring to life Pepsi’s approach to design as a lens for storytelling and dialling up the fun, bold attitude of the brand to build a strong connection to football culture and keep fans “Thirsty for More.”
For Pepsi, creative packaging has served to consistently reinvigorate the brand creating a deeper connection with football and fans.
As an official partner of UEFA Champions League and Women’s UEFA Champion’s League, people will be able to pick up their favourite footballer cans in countries across the world including the UK.
