Yesterday, Pets at Home relaunched Pets Club Prices, which is now available exclusively to Pets Club members. The new gated pricing proposition is designed to deliver even greater value to the nation’s pet owners and accelerate progress towards a seamlessly connected, data driven retail experience.
The latest phase in the Pets Club proposition marks a significant step forward in Pet at Home’s omnichannel strategy, centered on building a more integrated and customer centric offering. It brings together digital capabilities, in store support and personalised tools that enable customers to care for their pets with confidence.
Pets Club Prices gives Pets Club members access to exclusive savings across a wide range of petcare essentials, available in store, online and through the Pets at Home app. Membership to the Pets Club is free and provides personalised experiences and rewards tailored to each customer based on the needs of their pets.
In line with Pets at Home’s omnichannel ambitions, this is a key step in unifying its customer offer across 460 Pets at Home stores, 450 Vets for Pets practices, Pets Grooming salons and mobile app and website into a single ecosystem. This work creates a robust foundation for artificial intelligence driven personalisation that helps provide customers with offers, advice and recommendations based on their specific pets, habits, needs and life stage.
Innovation and personalisation are key to Pets at Home’s Pets Club offer to create more engaging customer experiences, often underpinned by AI. This year, Pets at Home is scaling up its award-winning Pet Love Songs Valentine’s Day campaign, with Pets Club members receiving a personalised love song from their pet.
This year, more than 150,000 members are expected to take part, with more than 1 million anticipated to engage.
Madeline Shaw, Director of Marketing at Pets at Home, said: “This step for Pets Club Prices an exciting step on our journey to use our data and digital capabilities to deliver exceptional value for pet owners. This launch is another step towards building a fully connected petcare experience, helping customers receive the right support, products and services at exactly the right time.
“We’re a nation of pet lovers, and we have a really important role at Pets at Home in making sure our customers can care for the pets in their lives in the most affordable way possible. We also know we help owners with advice and additional services, with our data-driven platforms. enhance this capability alongside It really demonstrates how data and personalisation can make petcare simpler, smarter and more rewarding.”
Pets Club Prices build on Pets at Home’s long-standing leadership in petcare and its ongoing investment in technology, digital tools and customer experience. It will support further developments in personalised pet journeys, app engagement and integrated care across retail and veterinary services.
For more information, or to sign up, visit: https signup.petsathome.com
