Pimentae is thrilled to announce its latest expansion into 35 John Lewis stores nationwide, alongside a launch on Ocado, marking a significant milestone for the brand. This exciting development brings Pimentae’s signature blends of premium cocktails to even more customers, enhancing their cocktail experiences with ease.
To celebrate this launch, Pimentae is introducing exclusive mini gift packs, perfect for gifting or enjoying on the go. These mini gift packs will only be available through John Lewis, adding a touch of exclusivity for customers looking for a unique cocktail treat. They are 20cl glass bottles (x two serves) of all three of the classic flavours, tommys, spicy & cucumber and they’ll be retailing at £38.
Known for its commitment to quality and sustainability, Pimentae’s cocktails are 100% natural, vegan, and gluten-free, while being packaged in fully recyclable materials. As the brand celebrates its 3rd anniversary, this expansion aligns perfectly with Pimentae’s mission to deliver premium cocktail experiences that combine convenience with exceptional taste.
“We are incredibly excited to partner with John Lewis and Ocado, bringing Pimentae to a wider audience and offering more ways for people to enjoy our cocktails,” said Alice Parmiter, co-founder of Pimentae. “The launch of our exclusive mini gift packs is a testament to our commitment to innovation and providing customers with luxurious, on-the-go cocktail experiences.”
Pimentae was founded by friends Alice and Wynter after spending time in Mexico, where they discovered the complexity and sophistication of premium tequila when balanced correctly. Inspired to change the UK’s perception of tequila from a shot-driven culture to one that appreciates sipping and savoring, they launched Pimentae in 2021. Since then, Pimentae has disrupted the ready-to-drink category with bold, flavour-led cocktails made from multi award-winning spirits, offering minimal preparation time and next-day delivery for sociable millennials.
The brand’s premium cocktails, now available in both 50cl bottles and 125ml cans, are already stocked in major retailers like Selfridges, Waitrose, and Amazon, and have received Master & Gold medals at The Global Spirits Business Awards. With tequila sales in the UK soaring by 94% in value over the past year, paired with the explosive growth of the premium ready-to-drink category, Pimentae is perfectly positioned to continue leading the way in transforming the UK cocktail market.
