Some of the fastest-growing UK supplement brands including Free Soul, HUX Health and Misfits Health have chosen one-hour and same-day delivery provider bodo for a faster, better, greener last mile within the last five months, an ~200% increase for the service provider.These market-leading brands have seen rapid success. Free Soul has seen triple-digit growth year-on-year and successful international expansion. Meanwhile, Hux raised £1 million in an investment round last year with Misfits expanding into functional cereal. They’re now looking to further bolster their growth bringing their customers instant delivery. bodo’s unique instant delivery offering boosts brand loyalty, provides customer flexibility and is enabling brand growth by providing them with the opportunity to have tighter control over their brand by removing the reliance on retailers or wholesalers.
The latest trend sees top supplement brands upgrading their online store checkout to 1-hour and same-day eco-friendly delivery thanks to London-based startup bodo. Supplement brands such as Free Soul, HUX Health and Misfits Health are using bodo’s instant delivery solution in three main ways:
Supplement brands are acquiring new customers with faster and more convenient delivery options, and turning them into loyal subscribers. According to a report by McKinsey, 46% of customers have abandoned their carts due to slow delivery.
Using bodo’s live map order tracking and branded Whatsapp / email communications, brands such as Misfits Health can create a memorable delivery experience which inspires 5-star reviews and retains customers.
Brands are also future-proofing their eCommerce checkout by adding sustainable delivery options. The average medium delivery emits 40 plastic bottles worth of CO2, and with 44% of consumers choosing to buy from brands with a clear commitment to sustainability, this is a key initiative for many brands.
The UK supplement market is growing rapidly, with Natural Products Online stating that 47.6% of Brits taking vitamins, minerals or supplements daily in 2022. According to Euromonitor, the e-commerce channel for supplement sales has been growing in Europe at double-digit rates year-on-year for the last five years. Caused by a variety of factors such as Covid-19, an increase in health consciousness and rising customer expectations for faster and better delivery, brands are adapting by upgrading their checkout and delivery options.
Launched in 2022 by former Deliveroo and CloudKitchens executives, London-based bodo enables brands to add 1-hour and same-day sustainable delivery directly to their eCommerce store checkout. Once selected, customers receive branded communications on their Whatsapp or email and live order-tracking information. This is done with bodo’s easy-to-use eCommerce plug-in and central facilities in London.
Interest in rapid delivery (same-day and instant delivery) has steadily been growing since 2010 with food and grocery startups such as DoorDash, Deliveroo and Getir bringing the feature to the public. 63% of customers have already made an online purchase with same-day delivery, with over 60% saying they are more likely to shop if a brand offers same-day or next-day delivery options (UPS Capital). With 46% of customers abandoning carts due to slow delivery options, the tool helps brands convert first-time visitors into customers. According to Bringg’s 2022 Barometer Report, 99% of brands plan to offer same-day and instant delivery by 2025.
Already, the fastest growing UK brands are using bodo to grow their brand, including category leaders TRIP (CBD), Lucky Saint (non-alcoholic), Cult Gaia (fashion), Misfits and Free Soul (supplements), Madhappy (clothing), Nails.inc (cosmetics), SURI (electric toothbrush), and Ripple (nicotine-free vapes). Now, alcohol supplement brands Free Soul, Misfits Health and Space Goods have taken notice.
“Consumer appetite for direct-to-consumer (D2C) services is growing and we’re thrilled to be working with some of the most innovative, sustainable brands in the wellness sector to meet this growing demand. We enjoy bodo being the catalyst that enables these unique brands to achieve their incredible potential and develop a unique rapport with their customers that they couldn’t otherwise through traditional retailers,” said Jack Green, co-founder of bodo.
“At Misfits, our mission is to create indulgent plant-based snacks that everyone can enjoy. Adding bodo’s eco-friendly instant delivery to our Shopify checkout not only aligns with our brand values but helps us convert more customers and keep them coming back for more thanks to the incredible delivery experience,” said Henry Sether, CEO and founder, Misfits Health.
“bodo is a perfect fit delivery partner for us at HUX Health – rapid fulfilment, eco-friendly and excellent customer communication. Health, on demand, with a top-notch user experience from order to supplements in hand,” said Damien Byrne, co-founder, HUX Health.
