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Home Retail News Products

Pip & Nut launches new range of oat bars, stuffed with its award-winning peanut butter

by Fiona Briggs
July 8, 2024
in Products
Reading Time: 3 mins read

Pip & Nut is entering the snack category with a range of peanut-butter stuffed oat bars, made from the brand’s award-winning peanut butter and wholegrain British oats.

Full of wholesome natural nuttiness, these new peanut butter stuffed oat bars are high in fibre, contain 6g of plant-based protein, and are packed with natural ingredients, perfect for breakfast, a mid-morning pick-me-up or an afternoon snack. 

Created in the UK, the new oat bars are stuffed with award-winning Pip & Nut peanut butter and come in three flavours consumers will go nuts for; Original, Chocolate and Apple & Cinnamon. Each of the bars contain 30% peanuts and are made of entirely plant-based ingredients. Pip & Nut never uses palm oil in any of its products.

This latest product innovation from Pip & Nut is made with its award-winning peanut butter – made using specially selected, single-origin premium Argentinian peanuts, sourced for their naturally sweet flavour – and Glebe Farm’s 100% locally sourced and produced British oats. Glebe Farm is proud to be able to trace all its oats back to the individual farmer, as well as being Red Tractor and Soil Association certified, using regenerative practices to produce its oats.

Speaking on the new launch, Pip & Nut founder Pippa Murray comments: “I’m delighted to be extending Pip & Nut’s product offering with these new peanut butter stuffed oat bars. This range was inspired by our community of fans and their love of peanut butter on oats for breakfast. It’s such a popular combination for a reason – it tastes great and is really satisfying – however we didn’t feel like there was an on-the-go option on the market that matched up when it came to flavour or nutritional credentials. 

Over the years we have perfected our peanut butter and these new bars are literally stuffed with it. They’re really delicious and packed with natural nuttiness; I can’t wait for consumers to try them.”

Pip & Nut’s new Peanut Butter Stuffed Oat Bars will be available individually (£1.35) and in multipacks of three (£3) from 9th July at pipandnut.com, Amazon and select WHSmith stores. Multipacks of Original and Chocolate will be available in Tesco stores nationwide from 17th July. 

Pip & Nut Peanut Butter Oat Stuffed Bars
Stockists: pipandnut.com, Amazon (from 9th July), Tesco (from 17th July),  WHSmith(from 25th July)
Flavours: Original, Chocolate, Apple & Cinnamon
RRP: Individual Bars (£1.35), Multipack of 3 (£3)

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