Plenish, the number one brand for single shots in the UK, has expanded its leading shots range with two new launches; Fibre, made with cold-pressed ginger, lime, and mint to deliver 5g (16%) of the recommended daily fibre intake, RRP £5.95, and Ultra Turmeric, a new double-sourced turmeric shot, 60ml RRP £2.30 and 420ml RRP £6.95. Both new launches will be available at Sainsbury’s stores nationwide and online, and via plenishdrinks.com from 22nd April 2026.
Functional health has boomed as shoppers increasingly invest in their wellbeing and look for products that target specific health needs. With this in mind, Plenish continues to innovate in the shots category significantly outpacing the market with growth of +53%, and its new Fibre Shot is perfectly placed to strengthen its position and provide a fibre solution to the 96% of the UK population who don’t consume the recommended 30g of fibre a day. The new launch provides 5g of fibre per 60ml serving. With trends of fibre-maxxing and fibre-layering increasing in popularity, Plenish’s new launch will help consumers looking for easy ways to increase their daily fibre intake without providing too much fibre in one go, which can cause digestive issues, such as bloating and gas.
Plenish’s Ultra Turmeric Shots are supercharged with 29g of cold-pressed turmeric making it an extra potent and fiery blend that delivers 100% of the recommended daily B12 intake and 15% of iron intake, delivering more nutrients and superfoods with every dose. Both new launches are available in Plenish’s Dosing Bottle format, allowing consumers to build them into their everyday wellness routines. Ultra Turmeric is also available in 60ml single shots for on the go.
Russell Goldman, managing director of Breakthrough Brands at Carlsberg Britvic, says: “At Plenish, we’re uniquely positioned to continue to drive category growth through innovation, and responding to consumer demand for effective functional products which consumers can fit into their everyday routines. The launch of Fibre Shots responds to a real consumer challenge of not getting enough fibre and will help consumers meet their daily fibre goals. We also want to ensure we are continuing to cater for the consumer that wants even more out of their wellness habits, and Ultra Turmeric provides a powerful hit of active ingredients, minerals and vitamins to aid recovery* and offer support for everyday health goals.”
