Plenish, the UK’s number one brand for single shots, has unveiled a bold new visual identity for its bestselling shots range, designed to accelerate growth of the rapidly expanding category and make functional health products easier for consumers to shop.
Rolling out across Plenish’s 420ml Dosing Bottles and 60ml single shots in major retailers including Tesco, Sainsbury’s, Morrisons, Ocado, WholeFoods, Waitrose, Amazon and at plenishdrinks.com, the refreshed design places the brand’s signature natural ingredients front and centre. The new identity is designed to improve visibility in the increasingly crowded functional drinks space, while helping shoppers more easily identify the health benefits they are looking for.
The redesign reflects Plenish’s continued commitment to transparency and its use of 100% naturally sourced ingredients. The vibrant ingredient imagery and clearer benefit signposting creates stronger on-shelf impact, and reinforces the brand’s role in supporting daily health habits.
The relaunch comes as the functional shots category continues to experience rapid growth. Over the past two years the category has grown +158%, while Plenish has significantly outpaced the market with growth of +405%, further strengthening its leadership position.
To support the relaunch, Plenish is launching its biggest comprehensive campaign, spanning advertising, shopper marketing, nationwide sampling, influencer partnerships and experiential activations, designed to drive awareness of the category and encourage trial among new consumers.
Alex Petrogiannis, marketing director of breakthrough brands at Carlsberg Britvic, said: “We want to help consumers find easy and convenient ways to invest in their health and wellbeing, and nothing beats Plenish shots – a small but mighty ritual that you can easily incorporate into your daily routine. Our new visual identity brings the trust of the Plenish brand promise to life, heroes the natural ingredients we’re known for, and makes our shots easier to find and shop.”
