Protein Works, one of the UK’s fastest-growing health and wellness brands, has officially opened its new state-of-the-art headquarters, PW Campus, in Speke, Liverpool.
The move marks a significant milestone in the company’s growth journey, as it consolidates operations from multiple sites in Runcorn into one cutting-edge facility, purpose-built to support the next chapter of innovation and expansion.
The 100,000sq ft PW Campus brings together the brand’s production, fulfilment, marketing, and technology teams under one roof for the first time. With advanced manufacturing capabilities, efficiency-driving technology, and dedicated space for future growth, the facility will enable the business to scale past £100m in revenue with zero limitations on how fast that can be achieved.
The move comes after over a decade of uninterrupted growth and a record-breaking 2024, which saw a 40 per cent increase in turnover and record profits. In July 2025, the brand also celebrated selling its 400 millionth shake.
The new campus has been entirely self-funded, demonstrating the company’s financial strength and commitment to reinvestment in both its infrastructure and the Liverpool City Region.
The move also enables Protein Works to attract top talent and expand its team, with a 20% increase in headcount expected in key areas such as marketing, technology, and data, bringing new jobs and expertise to the region.
Founded in 2012, Protein Works has become a trailblazer in nutrition and product innovation, shipping millions of products to customers across the UK and internationally. The new PW Campus will allow the company to scale its offering, continue to disrupt the industry, and elevate its award-winning customer experience.
“This is more than just a new building,” said Laura Keir, CEO at Protein Works. “It’s a symbol of how far we’ve come, and where we’re going next. “At a time when many others in our industry have been facing challenges, we’re proud to be able to create best-in-class jobs and contribute to the economic growth of the North West. With everything under one roof, we can operate smarter, move faster, and innovate more boldly than ever before.
“As a driven business, we’re deeply committed to expanding our capabilities in AI and technology to enhance decision-making and improve service for our customers. I believe our new Campus and city location will be a catalyst in bringing that vision to life.
Nicola McQuaid, Partner at YFM Equity Partners, the company backing Protein Works, added: “Reaching this milestone reflects just how far Protein Works has come as a brand that’s rapidly gaining ground in its industry. Over the past five years, the team has consistently delivered, with revenues surpassing £50 million and EBITDA doubling year-on-year. That exceptional performance has enabled the company to self-fund this major move, cementing its position in the fast-growing health and wellness market and setting the stage for future success.”
As part of the move, Joseph Hook has been promoted to Chief Operating Officer (COO). Since joining the business last year, Hook has played a pivotal role in overseeing the operational transition to PW Campus. He brings extensive experience from previous roles at THG, Valeo Confectionery, and Saica Packaging, with expertise in engineering, project delivery, and operational transformation.
The move comes hot on the heels of Protein Works being named as one of the Sunday Times’ Best Places to Work, where the business scored highly across all areas, with particularly high rankings against industry benchmarks for job satisfaction, empowerment and confidence in management.
