PuffPizza®, the UK’s leading supplier of premium, ready‑to‑cook, Sardinian‑style artisan pizzas, Sfogliettas®, has raised £75,000 in seed funding through SCALE Ventures, the entrepreneur’s investment fund created as part of the SCALE platform.SCALE’s Chairman, Andrew B Morris, alongside individual investor Chris Holdsworth, have backed founder Nicola (Nico) Cossu to bring his Sardinian‑style Sfogliettas® to a wider audience of pizza‑loving consumers across retail, foodservice and on‑the‑go channels.
The funding will enable PuffPizza® to accelerate its growth across the UK, expanding production capacity, deepening retail and foodservice distribution, and investing in brand marketing. PuffPizza® will also use the capital to support new product development, enhancing its range of premium, ready‑to‑cook pizza products inspired by Sardinian culinary traditions.
“I’m deeply grateful to SCALE Ventures and our investors for believing in our vision. Their backing is more than capital — it’s a vote of confidence in our mission to redefine premium frozen convenience food. This investment is a turning point for PuffPizza® — it gives us the momentum to scale faster, dream bigger, and bring Sfogliettas® to more tables across the UK”, shared Mr Cossu, founder of PuffPizza® in 2024.
“Being part of the SCALE community means I’m surrounded by founders who’ve built iconic brands. That energy is contagious — and it’s exactly what we need at this stage of our journey”, Mr Cossu adds.
Andrew B Morris, chairman of SCALE, is an experienced chairman, coach and investor who has led multiple businesses to market‑leading positions.
Mr Morris said; “Nico is exactly the kind of creative, ambitious founder SCALE Ventures was created to support. We don’t just invest in a product; we back the individual behind it. Nico has taken a distinctive Sardinian concept and turned it into a premium proposition with clear appeal for consumers and retailers alike.
“PuffPizza® is the first recipient of capital from our £300,000 SCALE Ventures fund, and our ambition is to support a pipeline of founders who can build enduring, high‑quality UK brands. We’re excited to help PuffPizza® scale and to play a part in the next chapter of growth for this quality‑driven UK food business.”
SCALE Ventures has committed more than just capital to enable PuffPizza® to accelerate its scaleup journey. As part of the £75,000 package of support, Mr Cossu will also receive coaching and mentoring, along with access to the SCALE Hub, a premium coworking space in London’s sought-after Fitzrovia.
PuffPizza® already supplies its premium Sfogliettas® through a growing network of independent retailers, hospitality venues and foodservice; and is in discussions with additional grocery and foodservice partners to support its next phase of expansion.
SCALE supports a growing community of founders and scaleups through investment, peer networks and practical growth support. Combining a physical hub in London W1 with curated leadership and networking events and access to experienced entrepreneurs and investors, SCALE helps UK entrepreneurs navigate the journey from startup to scaleup.
