PURESEOUL, the viral UK Korean beauty retailer is accelerating nationwide retail expansion with the launch of their sixteenth store in Bath.
As the ‘Home of K-Beauty,’ PURESEOUL’s newest Bath store will feature an exclusive range of over 1,000 Korean skincare, makeup, and haircare products, thoughtfully curated with expert insight into Korea’s latest beauty trends. Partnering directly with more than 60 cult-favourite brands, including Torriden, RealBarrier and Sungboon, PURESEOUL continues to lead the market as the ultimate destination for authentic K-Beauty.
British Land has announced that Korean beauty specialist, PURESEOUL, has signed for a new store at SouthGate Bath, a first for the brand in the South West. The leading retail-led destination in the city is asset, development, and property managed by British Land,
Laurence Budden, senior asset manager at British Land, said: “PURESEOUL is an exciting brand that will bring something truly distinctive to Bath’s retail landscape. K-Beauty has huge momentum with UK consumers, and PURESEOUL’s highly sought- after product ranges and strong brand following make it a fantastic addition to SouthGate. With the upcoming arrival of SpaceNK, we’re continuing to evolve the destination with brands that reflect today’s customer expectations and desires, creating a complete experience unique within the region.”
Leslie Tang, CEO and co-founder of PURESEOUL added: “Bath is a key part of our 2026 expansion. As a globally visited city with a deep-rooted connection to wellbeing, it felt like the perfect place to bring K-beauty closer to the South West. It’s also one of the few cities where physical retail still feels genuinely exciting and brings us closer to doubling our store count this year.”
Following Bath, the roadmap includes a pipeline of carefully selected locations that mirror the same high-value characteristics: strong footfall, cultural alignment, and appetite for premium beauty experiences.
Date to be confirmed later this month.
