Rapid retail expansion
Bath marked the beginning of the latest phase of openings in November 2025, followed by the opening of a new Edinburgh store in January. The next milestone will be the launch of a London flagship at the end of March, located in one of the capital’s most established menswear districts, with Guildford set to follow in early April.
Building a UK customer base
As demand increases for heritage footwear and long-lasting, repairable products, R.M.Williams
Paul Grossmann, CEO of R.M.Williams, comments: “Building a long-standing connection with the UK is incredibly important for this next chapter. Our way of deepening our connection to the UK centres around the understanding of our story and building on our learnings.”
“Each new store allows us to share the craftsmanship, heritage and authenticity that define our brand with communities that value quality and tradition. We’re excited to continue growing in a market that feels like a natural home for R.M.Williams.”
Craftsmanship and production
All R.M.Williams boots continue to be produced in Adelaide, South Australia, through a vertically integrated manufacturing model. Each pair passes through 88 pairs of hands, with the brand’s signature one-piece leather upper and Goodyear-welt construction designed to maximise durability and enable repeated repair over the lifetime of the product.
This commitment to longevity reflects the brand’s origins. Founder Reginald Murray “RM” Williams developed his early designs while working in the Australian outback, where equipment needed to withstand extreme conditions and be repaired rather than replaced. That philosophy remains central to the brand’s approach today.
Investment and sustainability
The UK expansion follows the brand’s return to Australian ownership in 2020, when private investment group Tattarang acquired the business and initiated a strategic refocus on craftsmanship, on-shore
Since the 2020 acquisition, R.M.Williams has increased investment in local manufacturing capacity, workforce development and in genuine sustainability initiatives. In October 2025, the company opened a second workshop in Adelaide, increasing production capacity by approximately 90 per cent.
The brand achieved B Corp certification in 2024 and, in mid-2025, introduced publicly bookable tours of its Adelaide workshops, offering customers insight into manufacturing processes and heritage. This radical transparency and open door policy is rarely heard of and something that UK customers resonate with on their hunt for brands that they can trust ethically and in the quality of their purchase.
