Radnor Splash is introducing a new range of Price-Marked Packs in April to expand its presence in the convenience sector.
Radnor Splash will be available in 12x500ml sports cap formats for Wholesalers and Convenience stores in the new 85p PMP bottle. Flavours include Lemon & Lime, Strawberry and Apple & Raspberry.
The brand is the hugely successful flavoured water range from soft drinks company Radnor Hills. It has been a family favourite in UK households for over 20 years, the drinks are completely sugar-free and a blend of pure spring water and all natural fruity flavours. Radnor Splash brand sells at the rate of two units every second. Its bottles are 100% recyclable and made from 30% recycled plastic.
Simon Knight, managing director of Radnor Hills, said: “The cost-of-living crisis continues to have a major influence on how shoppers spend, and they are increasingly value-driven.
“We’re seeing soft drinks dominating when it comes to pulling in shoppers at Symbols and Independents, driving a massive third of all foot traffic.*
“It’s the first time we’ve launched a PMP and we’re excited to see how it performs in the convenience sector offering great margins for wholesalers and independent retailers.”
“As a trusted, high-quality and great tasting flavoured water brand, it gives us a big point of difference and it allows our customers, who are looking for value, taste and healthy soft drinks, to easily see the price and the great value that Radnor Splash offers.
“Our flavoured water sells very well in the wholesale and convenience channels, so PMP felt like the obvious next step for us.”
Radnor Splash is seeing record growth at +41% year on year value growth and +31% unit growth (Source: NielsenIQ, Radnor Splash, GB_Grocery Mults 2024v2023)
* Source: Lumina Intelligence Retailer Attitude and Behaviours Study, July 2023, Convenience & Wholesale Report.
